Sales Executive (F&B)

About this role

On behalf of one of its clients working in the F&B sector, the French Chamber of commerce is looking for a Sales Executive (B2B - Food & Beverage).

Our client is looking for a Sales Executive to join their team in Singapore. This is a prospection-focused role, ideal for someone who enjoys being on the ground, meeting clients face-to-face, and building new business relationships in the F&B industry.
The role focuses on developing new accounts within the hotel and restaurant sector, leveraging an existing database while actively expanding the client portfolio.
Key Responsibilities
• Conduct active B2B prospecting to acquire new hotel and restaurant clients
• Visit prospects on-site to present and promote the cheese product range
• Build and maintain strong relationships with chefs, F&B managers, and purchasing teams
• Follow up on leads from an existing database and convert them into active accounts
• Prepare quotations, negotiate pricing, and close sales
• Track sales activities and update client information accurately
• Monitor market trends and competitor activity within the hospitality sector
• Coordinate with internal teams to ensure smooth order fulfillment
Requirements
• Prior experience in sales, business development, or customer-facing roles
• Strong interest in food, cheese, hospitality, or the F&B industry
• Comfortable with cold calling, walk-ins, and client site visits
• Confident, outgoing, and results-driven personality
• Able to work independently and manage priorities effectively
• Basic proficiency in Microsoft Office / CRM tools
• Fluent in English; additional languages are an advantage
Ideal Candidate Profile
This role suits a hands-on, proactive junior salesperson who enjoys meeting clients in person and building relationships from scratch rather than working in a purely desk-based sales role.ty, hygiene and quality of product standards