Senior Product Strategy Lead, Digital M&A & Product Launches

About this role

The Role
ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.
ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.
You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology—translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.
Key Responsibilities
M&A Digital Integration (50%)

• The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.

• Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem

• Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find

• Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)

• Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?

• Establish integration priorities and sequencing with M&A, Product, and Legal teams

• Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks

• Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked

• Write requirements and direct Product Managers and teams responsible for execution

Launches (40%)

• Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut

• Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle

• Define decision criteria for launch prominence and content refresh sequencing

• Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey

• Use analytics and engagement metrics to validate strategy and refine execution

Site wide Digital Strategy (10%)

• Make strategic trade-offs based on business impact, buyer experience, and technical feasibility

• Partner with Product Marketing, Product Management, UX, Engineering, and agency partners to align and execute

• Influence overall ServiceNow digital strategy and advise leadership on digital implications of acquisition decisions

Required Qualifications

• 7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)

• Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountable

• Strong operational judgment and ability to move between strategy and execution

• Experience with product launches and leading major digital initiatives from strategy through execution

• Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering

• Comfortable managing multiple concurrent integrations and launches at different stages

• Data-driven approach to strategy validation using analytics, research, and metrics

• Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs

Preferred Qualifications

• UX experience or design sensibility

• Experience applying AI tools to work

• Experience leading digital transformation or rebranding initiatives

• Familiarity with marketing technology stacks and lead management systems

For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be…