Request for Proposal (RFP) Salesforce System Enhancement & Optimization

About this role

Request for Proposal (RFP) Salesforce System Enhancement & Optimization
*** Submission Instructions ***
● RFP must be submitted via email only. Please do not submit resumes. Email Proposal Requirements to: Dr. Ahmed Naguib – [email protected]
● Format: PDF Via Email
● Deadline: 9/02/2026 11:59 PST
● Questions: Direct all questions in writing to Dr. Ahmed Naguib by 8/10/2026.
Answers will be shared with all known prospective vendors.
Introduction & Purpose
UCEF is seeking proposals from a qualified Salesforce consulting firm or independent consultant to upgrade and improve its existing Salesforce environment. We currently use Salesforce as core infrastructure supporting program operations, reporting, and data management across the organization, and we are ready to invest in making the system more automated, better organized by department, and cleaner at the data level. This engagement is intentionally scoped to be a strong fit for a small firm or single person consultant with deep, hands-on Salesforce configuration and development experience. We are looking for a partner who can move efficiently, communicate clearly with non-technical staff, and leave us with well-documented, maintainable systems.
The work is organized into four primary objectives:
1. Build out automations and task assignments — reduce manual work and route tasks/records to the right people automatically.
2. Build out applications for department-specific use — give individual teams tailored tools, views, and access.
3. Clean up contact automation — resolve data quality issues and stabilize the automation tied to contact records.
4. Build executive and operational dashboards — give leadership a consistent, current view of performance across human resources, technology, performance management, communications, facilities, compliance, contracts, and agencywide initiatives.
About Umoja
Umoja, (a Kiswahili word meaning unity) is a community and critical resource dedicated to enhancing the cultural and educational experiences of African American and other students. We believe that when the voices and histories of students are deliberately and intentionally recognized, the opportunity for self-efficacy emerges and a foundation is formed for academic success. Umoja actively serves and promotes student success for all students through a curriculum and pedagogy responsive to the legacy of the African and African American Diasporas. Salesforce underpins much of how we track program data, generate reports, and support decision-making across our teams, including a Research & Evaluation function that relies heavily on accurate, scalable data systems.
Current Environment
● Salesforce edition: Enterprise, Service, Marketing Cloud
● Approximate number of users: 20 Internal Users, 80 Customer/Partner Users
● Key existing objects / data model: Custom partner records, and program reporting objects replated to accounts, Marketing Cloud Growth, Einstein Activity Capture
● Existing automation in use: Flows, Process Builder
● Existing integrations: Campus Partner Portal, Eventbrite, Adobe Sign
● Reporting tools in use: Salesforce Reports, Dashboard, and Tableau
● Known pain points: duplicate contacts, manual task assignment, inconsistent departmental use and access
Project Objectives & Scope of Work
The selected vendor will be responsible for the following four workstreams, as well as the cross-cutting requirements noted at the end of this section.
Workstream 1 — Automation & Task Assignment (Primary)
● Assess current automation (Flows, Process Builder, Workflow Rules, Apex) and identify gaps, redundancies, and any deprecated tooling.
● Design and build automated task assignment and record routing — for example, assigning tasks or records to the appropriate staff member based on program, region, role, or other criteria. Umoja Community Education Foundation —
● Build notification, reminder, and follow-up automations to reduce manual tracking.
● Create or refine validation rules and approval processes as needed.
● Consolidate and migrate legacy or deprecated automation (e.g., Workflow Rules, Process Builder) into a scalable, Flow-based architecture.
● Document all automation logic and decision points.
Workstream 2 — Department-Specific Applications
● Work with each participating team (e.g., Research & Evaluation, program operations, and other departments) to gather requirements.
● Design and build custom Lightning apps, objects, record types, page layouts, and tabs tailored to each department's workflow.
● Configure permission sets, profiles, and role-based access so each department sees the data and tools relevant to it.
● Build department-specific reports and dashboards to support each team's reporting needs.
● Ensure applications are scalable, maintainable, and consistent with organizational data standards.
Workstream 3 — Contact Automation Cleanup
● Audit the contact data model and all existing contact-related automation.
● Perform data cleaning, deduplication, standardization, and integrity checks across contact records.
● Repair or rebuild contact automation, including duplicate/matching rules, dataentry validation, and any flows that create or update contacts.
● Establish clear data standards and lightweight governance for contact data going forward.
● Document standards so internal staff can maintain data quality after the engagement.
Workstream 4 — Executive & Operational Dashboards
UCEF leadership has identified a defined set of executive and operational dashboards as a required outcome of this engagement. The vendor will design, build, test, and document the eight dashboards below, together with the reports, objects, fields, and data-capture processes needed to populate them. Some of the data these dashboards require is not currently maintained in Salesforce. For each dashboard, vendors should propose a source strategy — building the data capture natively in Salesforce, integrating an external system of record, or supporting a…