Request for Proposal RikaWeb Content Development AASHA

About this role

Procurement Summary

Item

Details

RFP Title

RikaWeb Content Development

Supplier Type

Content production agency or qualified consortium

Primary Market

Kenya, with cultural relevance to Kwale, Narok and Migori

Target Audiences

Adolescents and young people aged 10–14, 15–17 and 18–24

Indicative Outputs

54 videos and five illustrated web articles

Contract Period

December

Proposal Deadline

6th November 2026

Submission Email

[email protected]

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make life choices and changes.

We create safe spaces for girls to share facts and ask questions about health, nutrition, education, and relationships, empowering them with the skills to negotiate and redefine what they are told is possible “for a girl.”

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.

When a girl unlocks her power to make different choices that change her life, it inspires others to do the same. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

AASHA, the Age-Appropriate Sexual Health Approach, is a government-led initiative co-designed with adolescents and young people. It aims to provide age-specific sexual and reproductive health information for audiences aged 10–14, 15–17 and 18–24 through government-led digital platforms and complementary communication channels.

Girl Effect is supporting Kenya’s Ministry of Health, through the Directorate of Family Health and the Division of Reproductive, Maternal, Newborn, Child and Adolescent Health, to strengthen and roll out AASHA.

Rika has been identified as a government-led digital platform that can be scaled as a trusted source of age-appropriate information. The initial web platform is live, and a substantial package of youth-friendly content is now required.

Objective

Girl Effect seeks an experienced content production agency to co-create, develop and deliver accurate, engaging, age-appropriate and platform-ready video and article content for RikaWeb.

The supplier will work with Girl Effect, the Ministry of Health, technical experts and young creators to translate approved briefs into content that is safe, culturally relevant and suitable for national digital use.

Content Package

Audience

Video Outputs

Illustrated Articles

Ages 10–14

Four videos covering bodily changes for boys, bodily changes for girls, menstruation, and abstinence as a healthy and valid choice

Two articles covering abstinence, curiosity, and peer pressure; and understanding menstrual health

Ages 15–17

Eight videos covering GBV awareness, abstinence, mental health, and five videos on teenage pregnancy and related SRH issues

Three articles covering GBV; abstinence and self-control; and abstinence and personal goals

Ages 18–24

Forty-two videos covering SGBV awareness, mental health, 15 contraception videos, 15 maternal-health videos, and 10 HIV and STI videos

None currently specified

The indicative total is 54 videos and five illustrated articles.

Bidders must validate the quantities against the supplied creative briefs and identify any discrepancy before submitting their financial proposal. Final quantities and briefs will be confirmed during inception. No asset may enter production without written brief approval.

What You will do

Inception and Content Planning

The supplier will:

• Review the AASHA strategy, Ministry of Health messaging guidance, approved topic matrix, Rika platform requirements and supplied creative briefs.

• Validate the asset register, intended audience, objective, key message, format, duration, language and approval route for every asset.

• Submit a detailed production plan covering co-creation, scripting, filming, article development, review rounds, testing, post-production and final handover.

• Maintain a live asset tracker showing status, dependencies, feedback, approvals, risks and delivery dates.

Co-Creation and Creative Development

The supplier will:

• Plan and facilitate safe co-creation sessions with adolescents and young people, including participants from the relevant counties and age groups.

• Refine each creative brief using audience insights while preserving approved health information and policy requirements.

• Develop the creative concepts, treatments, scripts, storyboards or shot lists, article outlines and illustration direction.

• Submit all concepts, scripts and outlines for approval before production begins.

• Use age-appropriate, non-judgemental and inclusive language.

• Avoid stigma, fear-based messaging, harmful stereotypes and unsupported health claims.

Video Production

The supplier will:

• Manage all pre-production activities, including casting, locations, permits, contributor agreements, scheduling, equipment, crew and production logistics.

• Produce each approved three-to-five-minute video in a format appropriate to the target audience and creative brief.

• Use presenter-led, documentary, animation, live action, drama or mixed formats where approved.

• Provide professional editing, colour correction, sound mixing, music, graphics, animation and quality control.

• Deliver captioned and non-captioned masters, thumbnails and transcripts.

• Deliver agreed social cut-downs or platform adaptations where included in the approved asset register.

• Provide final upload-ready files and editable project and source files in the agreed technical formats.

Article and Illustration Development

The supplier will:

• Research and draft web articles based on approved briefs and verified Ministry of Health sources.

• Develop original, age-appropriate illustrations and imagery.

• Include captions, alternative…