TikTok Shop Manager

About this role

Job Title: TikTok Shop Manager
Role: Full-Time
Location: Remote
Core Hours: 8am – 2pm PST
Salary Range: $700 - $900
ABOUT THE ROLE
As TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit.
PHASE 1 RESPONSIBILITIES — SHOP SETUP & CONFIGURATION
Shop Profile & Branding

Configure shop name, logo, banner imagery, categories, and storefront layout in Seller Center

Write a compelling, keyword-rich shop bio and description

Link the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product tagging

Product Catalog Setup

Audit the product range against TikTok's prohibited and restricted product policies and advise the client

List products individually or via bulk upload / Shopify catalog sync

Optimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videos

Understand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levels

Submit all listings for TikTok product approval review and resolve any rejections

Conduct a test purchase to validate the full checkout and fulfillment flow

FBM and FBT Configuration

Configure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selection

Configure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settings

If using Shopify: install and configure the TikTok channel app to enable real-time inventory and order sync

Author and publish the shop's return policy in compliance with applicable consumer protection laws

Draft 3PL to FBT ongoing inventory management plan and workflow.

Customer Service

Configure customer service notifications

Set up FAQs, saved responses, and response workflows

Establish return, refund, and cancellation handling procedures

Set escalation path for customer support issues

Advertising & Promotions Setup

Link TikTok Ads Manager to the shop and configure the primary ad account

Launch initial GMV Max campaign(s) — set target ROI, daily budget, and product selection

Set up TikTok Search Ads with relevant keyword targeting to capture intent-driven discovery

Configure TikTok Pixel if driving traffic to an external website or landing page

Build out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller Center

Affiliate / Creator Program Setup

Enable and configure the Affiliate Center, including open and targeted collaboration plans

Work with our Affiliate/Creator team to set baseline and tiered commission structures across product categories

Work with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelines

PHASE 2 RESPONSIBILITIES — ONGOING MANAGEMENT & OPERATIONS
Daily Operations

Monitor and respond to all buyer messages within 12 hours

Verify the processing and fulfillment of new orders

Review and action open return and refund requests in line with shop policy

Monitor product and video comments for customer questions, complaints, or escalations

Check the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increases

Weekly Operations

Review GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as needed

Audit GMV Max creative assets and exclude under-performing videos

Review inventory levels and initiate restock for SKUs approaching low thresholds

Sync inventory counts across all sales channels to prevent overselling

Review Search Ads keyword performance and refine bids and match types

Monitor and respond to product reviews; flag patterns requiring action

Update product listings as needed: pricing, imagery, descriptions, or promotional badges

Monthly Operations

Produce a full performance report covering GMV, orders, ad spend, ROAS, and affiliate ROI

Export raw order data and build a net revenue / P&L analysis — accounting for referral fees, transaction fees, affiliate commissions, and fulfillment costs

Reconcile payouts against Seller Center invoices

Review TikTok's ACE Powered Insights for platform-generated growth recommendations

Analyze SKU-level performance and identify top and bottom performers

Plan and schedule upcoming promotions, flash sales, and seasonal campaigns

Work with our Affiliate/Creator Team to review and adjust affiliate commission rates; roll out performance bonuses for top creators

Review FBT warehouse inventory and plan replenishment inbound shipments

Conduct a shop health audit covering seller score, policy compliance, and LDR trends

Monitor TikTok platform policy updates, fee changes, and new ad format rollouts

Quarterly / Strategic Operations

Set and document measurable growth goals for the upcoming quarter in collaboration with stakeholders

Evaluate catalog expansion opportunities: new SKUs, product bundles, or virtual bundles

Review and optimize the fulfillment strategy mix (FBT vs. seller-ship vs. 3PL)

Audit the full technology and integration stack: inventory sync tools, shipping apps, analytics platforms

Evaluate eligibility for premium seller tiers including Star Shop and Mall status

Crisis & Issue Management

Triage and respond to Shop Health violations — pause campaigns and slow order intake if LDR spikes

Conduct root cause analysis for fulfillment failures or policy incidents and implement corrective action

File TikTok support tickets with supporting documentation when external factors are…