Sr. Marketing Manager

Sobre el puesto

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and we’ve been recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award, the AAM Supplier Excellence Innovation Award, and the 2024 BC Tech “Company of the Year – Growth”, we are on a mission to redefine the future of AI-driven robotic vision systems.  Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. Apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.</span></p></div><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Role Overview</strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.</span></p> <p><span style="text-decoration: underline; font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Key Responsibilities</strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Marketing Strategy</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Define and maintain Apera’s Ideal Customer Profiles (ICP) </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Identify priority industries and automation opportunities </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Develop the overall marketing strategy aligned with sales goals </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Build and manage the marketing campaign roadmap </span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>Market Intelligence & Ecosystem Mapping</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Map industry ecosystems including: </span> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">OEM manufacturers </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Tier suppliers </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">System integrators </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Line builders </span></li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Track key industry developments such as: </span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"> <ul> <li style="font-family:…