Growth & Digital Marketing Manager

Sobre el puesto

<div class="content-intro"><p>Apera is an innovative, Vancouver-based company at the forefront of robotics, AI, and machine vision — recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and the 2024 BC Tech "Company of the Year, Growth" award. We're on a mission to redefine AI-driven robotic vision.</p> <p>Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera's software have 4D Vision — the ability to see and grasp objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. We work with the world's leading automotive OEMs and Tier 1 suppliers.</p> <p>Our portfolio spans Vue (our 4D Vision software), Forge (a no-code simulation and AI training studio where customers build, validate, and de-risk robotic cells before any hardware is bought), and VuePod, our new turnkey, productized bin-picking cell.</p></div><p><strong>Role Purpose</strong></p> <p>This role owns the operational engine that turns marketing strategy into executed campaigns, measurable demand, qualified pipeline, and revenue contribution.</p> <p>Working closely with the senior marketing leader, this person will operationalize campaign strategy across HubSpot, paid media, website, SEO, GEO, social, ABM, webinars, email, and SDR handoff. They will be responsible for both executing campaigns directly and building the technical backend that helps marketing and sales act on the right accounts, contacts, signals, and engagement at the right time.</p> <p>This is a hands-on growth, campaign, and AI orchestration role. The ideal candidate is part HubSpot power user, part digital marketer, part marketing operations builder, and part AI-enabled GTM operator.</p> <p>This person will own pipeline targets for campaigns they run directly, while also supporting campaigns led by others on the team through operational, technical, data, and performance optimization support.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Campaign Execution and Pipeline Generation</strong></p> <ul> <li>Build, launch, and manage full-funnel marketing campaigns that generate qualified demand and pipeline.</li> <li>Operationalize campaign strategy created with the senior marketing leader into executed programs across email, landing pages, forms, workflows, paid media, social, webinars, content syndication, events, ABM, and partner campaigns.</li> <li>Own campaign setup, tracking, QA, launch, optimization, and performance reporting.</li> <li>Ensure every campaign has clear audience segmentation, CTA, conversion path, lead routing, follow-up logic, and pipeline measurement.</li> <li>Manage campaigns that support both new logo demand generation and existing customer expansion.</li> <li>Own specific campaign pipeline targets and report regularly on progress against those targets.</li> </ul> <p><strong>HubSpot, Marketing Operations and Lead Lifecycle</strong></p> <ul> <li>Own HubSpot campaign setup, landing pages, forms, email campaigns, workflows, lists, lifecycle stages, UTMs, campaign attribution, and reporting.</li> <li>Manage lead segmentation, target account lists, nurture workflows, webinar registrations, and SDR handoff.</li> <li>Build and maintain dashboards that track campaign performance, MQLs, SDR follow-up, meetings booked, opportunity creation, and pipeline contribution.</li> <li>Monitor lead routing, lifecycle progression, and SDR SLA adherence.</li> <li>Identify and fix operational gaps that slow down lead conversion or reduce sales visibility.</li> </ul> <p><strong>AI-Enabled GTM Orchestration</strong></p> <ul> <li>Use AI tools and data sources to identify high-intent ICP accounts, contacts, buying signals, and engagement patterns.</li> <li>Build workflows that combine firmographic, technographic, intent, engagement, website, and sales signals.</li> <li>Support enrichment and orchestration workflows using tools such as HubSpot, ZoomInfo, Apollo, Clay, Claude, Jasper, Userled, or similar platforms.</li> <li>Create AI-assisted account intelligence briefs for SDRs and sales, including account signals, likely use case, key contacts, recommended messaging angle, and next best action.</li> <li>Help automate Slack, HubSpot, and sales alerts when target accounts show meaningful engagement.</li> <li>Use AI to accelerate campaign research, content repurposing, list building, performance analysis, and SDR enablement.</li> </ul> <p><strong>Paid Media, Social and Performance Marketing</strong></p> <ul> <li>Own day-to-day execution and optimization of paid media campaigns across paid search, paid social, retargeting, and other digital channels.</li> <li>Manage paid search campaigns targeting high-intent solution, application, category, and competitor terms.</li> <li>Manage paid social campaigns across LinkedIn and other relevant channels such as Meta, YouTube, Reddit, or programmatic where appropriate.</li> <li>Build and manage retargeting audiences, lookalike audiences, matched audiences, and account-based paid campaigns.</li> <li>Optimize campaigns based on CPL, conversion rate, cost per qualified lead, cost per meeting, pipeline contribution, and campaign ROI.</li> <li>Test creative, audiences, messaging, CTAs, landing pages, and time-of-day/dayparting strategies to improve…