Sr. Manager, Marketing Operations

About this role

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>WHO WE ARE</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a <strong><em>Remote First</em></strong> organization with a strong commitment to excellence, innovation, and customer satisfaction.</span></p></div><h3><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You’ll Do</strong></span></h3> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As Sr. Manager, Marketing Operations, you’ll lead the engine that powers smarter marketing at Edmentum. You’ll own the systems, data, and analytics that turn marketing strategy into measurable revenue impact, while building a high-performing team that’s energized by solving complex operational challenges. From the marketing technology stack to lead lifecycle, attribution, and executive-ready insights, this is a role for someone who loves transforming complexity into clarity and helping leaders make better decisions, faster.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">In this role you will:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Who You Are</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have a Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You bring 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have a track record of building, coaching, and developing high-performing operations or analytics teams.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are highly proficient with Salesforce and have built scalable lead lifecycle…