Sr. Director, Marketing Planning & Transformation

About this role

<h3><strong>The Role</strong></h3> <p>We are seeking a visionary <strong>Sr. Director, Marketing Planning & Transformation</strong> who will work as a builder and directly report to the Chief Marketing Officer (CMO). This is a senior leadership role that blends integrated marketing strategy, marketing team operations excellence, and AI-powered execution at scale. </p> <p>You will lead the brand strategy and team and guide a transformation to an AI-first creative development. You will work across the marketing organization, building the operational and AI infrastructure that makes marketing faster, smarter, and more efficient.</p> <h3><strong>Key Responsibilities</strong></h3> <p><strong>Integrated Marketing Strategy & Planning</strong></p> <ul> <li>Lead annual and quarterly marketing planning processes to align marketing goals with corporate goals.</li> <li>Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.</li> <li>In collaboration with RevOps define quarterly and annual goals, KPIs, and budgets that directly tie marketing efforts to pipeline creation, velocity, and revenue contribution.</li> <li>Define and manage the brand process. </li> </ul> <p><strong>Marketing Team Operations & Technology Ownership</strong></p> <ul> <li>Build and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance.</li> <li>Design and optimize team communications, planning cadence and reporting.</li> <li>Collaborate with marketing operations on executive dashboards and forecasting models for marketing performance, ROI, and contribution to business outcomes.</li> </ul> <p><strong>AI Execution & Innovation</strong></p> <ul> <li>Build an AI Native creative design engine.</li> <li>Drive AI-first marketing execution—leveraging generative AI, predictive analytics, machine learning, and automation for content creation, hyper-personalization, dynamic campaign optimization, predictive lead scoring, audience segmentation, and autonomous workflows.</li> <li>Identify, pilot, and scale AI tools that dramatically improve marketing productivity, personalization at scale, and performance.</li> <li>Collaborate with the internal AI team to ensure marketing is leveraging AI to help scale the organization.</li> </ul> <p><strong>Team Leadership & Cross-Functional Collaboration</strong></p> <ul> <li>Build, lead, and develop a high-performing team of designers, agents, and AI specialists.</li> <li>Foster a culture of data-driven decision-making, experimentation, and innovation.</li> <li>Partner seamlessly across the marketing leadership organization to help functional leaders.</li> </ul> <h3><strong>Required Qualifications</strong></h3> <ul> <li>A marketing leader who is comfortable building in a fast ever-changing environment.</li> <li>15+ years of progressive marketing experience in B2B SaaS or Cybersecurity, with at least 5+ years in senior integrated marketing roles.</li> <li>Proven track record building and scaling integrated marketing programs that deliver measurable pipeline and revenue impact in high-growth enterprise software environments.</li> <li>Deep expertise in marketing operations, MarTech stack architecture (e.g., Marketo, HubSpot, Salesforce, analytics platforms), lead lifecycle management, and attribution modeling.</li> <li>Hands-on experience with AI/ML applications in marketing (generative AI, predictive analytics, automation) and a track record of driving efficiency gains through AI adoption.</li> <li>Strong analytical skills with the ability to translate data into actionable strategy and executive storytelling.</li> <li>Experience leading and developing high-performing marketing teams in a remote-first environment.</li> <li>Bachelor’s Degree (or equivalent experience).</li> </ul> <p><strong>Preferred Qualifications</strong></p> <ul> <li>Cybersecurity or enterprise security SaaS background (highly desired).</li> <li>Experience with ABM, PLG motions, or category-creation marketing.</li> <li>Familiarity with modern AI tools and platforms used in marketing execution.</li> <li>Track record of working in fast-scaling, venture-backed or public SaaS companies.</li> </ul> <p>#LI-AC1 #LI-REMOTE</p> <p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.</p></div><div class="title">Annual Salary Range (bonus and equity included in addition to the below numbers)</div><div class="pay-range"><span>$225,000</span><span class="divider">—</span><span>$255,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>About Axonius: </strong></p> <p>Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and…