Director, Digital Marketing

About this role

<div class="content-intro"><h3><strong>About Ethos</strong></h3> <p>Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.</p></div><p><span style="font-size: 10pt;"><strong>About The Role</strong></span></p> <p><span style="font-size: 10pt;">As the <strong>Director of Digital Marketing </strong>at Ethos, you will own and be accountable for all performance management, budget, and tools across all of our digital paid channels including Paid Social, Search, and Affiliates. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.</span></p> <h3><span style="font-size: 10pt;"><strong>Duties & Responsibilities</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Strategic Ownership:</strong> Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Performance Management:</strong> Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Cross-Functional Partnership:</strong> Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Relationship Management:</strong> Manage and optimize relationships with external client partners.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Data-Driven Execution:</strong> Conduct deep-dive analyses on channel performance and implement actionable findings with speed.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Thought Leadership:</strong> Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Subject Matter Expertise:</strong> Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Qualifications & Skills</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Proven Track Record:</strong> Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Platform Mastery:</strong> Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Operational Agility:</strong> Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Relevant Experience:</strong> Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Technical Proficiency:</strong> Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Strategic & Hands-On:</strong> You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Technical Collaboration:</strong> Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Testing Rigor:</strong> A disciplined approach to…