Social Media & Marketing Specialist

About this role

This is a remote position.
Rockstar is seeking a creative, organized, and proactive Social Media & Marketing Specialist to support U.S.-based businesses on a full-time remote basis. This role is built for marketing professionals who can take ownership of a brand's digital presence, from content planning and creation through scheduling, analytics, and community engagement, and who bring fresh ideas, consistent execution, and a genuine passion for storytelling.
In this role, you will manage social media platforms, create compelling content, support digital marketing campaigns, track performance, and help clients grow their visibility and reach online. Depending on the client, responsibilities may also include website updates, SEO support, email marketing, referral and community outreach, and recruitment marketing. Some clients may also request light executive or personal assistant support as a secondary function.
This is not a passive posting role. The ideal candidate is self-directed, brings ideas to the table, and takes pride in building a brand presence that actually moves the needle.
KEY RESPONSIBILITIES
Social Media Strategy & Management

Manage and grow social media profiles across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile

Develop and maintain a content calendar that ensures consistent, on-brand posting across all active channels

Direct and coordinate content collection from internal teams, staff, or multiple locations as needed

Monitor social media engagement, comments, and messages, responding or routing as appropriate

Track and report on social media performance metrics, follower growth, and engagement trends

Content Creation & Production

Create engaging visual and written content including graphics, reels, short-form videos, carousels, captions, and promotional materials

Edit video content using tools such as CapCut or similar platforms to support timely delivery

Design branded assets using Canva or equivalent design tools, maintaining visual consistency across all content

Write compelling copy for posts, newsletters, blogs, and promotional materials that reflects brand voice and values

Develop content themes and campaign ideas proactively, not just in response to direction

Digital Marketing & Website Support

Support email marketing campaigns using platforms such as Mailchimp or similar tools

Assist with website content updates, blog publishing, landing pages, and job postings

Support basic SEO improvements and help monitor website analytics and traffic performance

Manage online advertising campaigns and support paid social or digital ad efforts as assigned

Monitor and support online reputation management, including Google reviews and public-facing brand presence

Brand Growth, Outreach & Community Engagement

Support campaigns designed to grow referrals, increase brand awareness, and drive new client or patient starts

Assist with outreach to referral partners, community organizations, schools, and other external stakeholders

Help plan and promote internal and external events, workshops, community activities, and organizational milestones

Create promotional materials for events, programs, and service launches

Support recruitment and employer brand marketing including job postings, team highlights, and culture-forward content

Analytics, Reporting & Continuous Improvement

Track key performance indicators including engagement rates, reach, referral growth, website analytics, and campaign outcomes

Provide regular performance reports to leadership with clear data summaries and actionable recommendations

Analyze marketing campaign effectiveness and propose improvements based on results

Stay current on platform algorithm changes, content trends, and digital marketing best practices

Executive & Personal Assistant Support (Where Applicable)
Depending on the client, this role may include supplemental executive or personal assistant responsibilities, such as scheduling, inbox organization, task coordination, document preparation, and general administrative support, to help business owners stay focused and organized.

Requirements
Required

2+ years of experience in social media management, digital marketing, or content creation

Proven ability to create high-quality visual and written content across multiple platforms

Proficiency with Canva or equivalent design tools: strong visual instincts are essential

Experience managing content calendars, posting schedules, and multi-platform publishing workflows

Strong written English communication skills with the ability to maintain a consistent, professional brand voice

Self-directed and proactive: able to generate ideas, manage deadlines, and execute independently

Comfortable working with leadership and internal teams to gather content, align on direction, and report on results

Reliable home office setup with a stable internet connection

Preferred

Experience supporting healthcare, wellness, therapy, or community-focused organizations

Familiarity with video editing tools such as CapCut or similar platforms

Experience with email marketing platforms such as Mailchimp or similar

Basic understanding of SEO principles, website content management, and analytics platforms

Experience with paid social or digital advertising campaigns

Background supporting multi-location businesses or coordinating content across multiple teams

Comfort with Google Workspace or Microsoft 365

WHAT WE LOOK FOR

Creativity: you bring fresh ideas, original concepts, and a genuine enthusiasm for storytelling through content

Consistency: your clients can count on a steady, on-brand presence across every platform, every week

Initiative: you don't wait to be told what to post; you study the brand, understand the audience, and lead with ideas

Analytical thinking: you look at the numbers, understand what's working, and use that knowledge to improve

Professionalism: you represent your…