Senior Vice President, Growth & Commercialization

About this role

Department: Business Intelligence & Strategy
Location: United States, Remote with Travel to Clients, Conferences, and Events
Senior Vice President, Growth & Commercialization

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About Underscore

Underscore is a specialized commercialization partner helping biopharma organizations apply strategic media and professional services to activate healthcare professionals and patients for new treatments, including rare disease and oncology launches and brand growth efforts.

Our next chapter is powered by deep strategic expertise, data and technology-enabled solutions, productized intellectual property, a repeatable innovation engine, strong commercialization, and a clear market position.

To help build this next chapter, we are seeking a Senior Vice President, Growth & Commercialization.

Position Overview

The SVP, Growth & Commercialization is accountable for Underscore’s market-facing growth engine. This leader owns agency positioning, marketing, business development, pipeline generation, new client acquisition, and the commercialization of new products, services, and capabilities.

The role does not own Innovation governance or Product development. Instead, the SVP works as the commercial counterpart to the SVP, Innovation, Product & Technology: Growth brings market trends, prospect feedback, competitive intelligence, and client demand signals into the innovation funnel; Product brings selected products and capabilities into commercialization for packaging, positioning, enablement, launch, adoption, and revenue realization.

The role also partners closely with Client Services, which retains and grows existing accounts, Strategic Solutions, which delivers client solutions and consulting, and with Strategic Operations, which operationalizes new offerings so the organization can deliver them consistently and at scale.

Position Purpose

The primary mission of this role is to answer five critical questions:

Where should Underscore compete and grow?

How should Underscore continue to position and differentiate itself as market changes occur?

How do we continue to generate qualified demand and win new clients (strategic approach, staffing, messaging, materials) ?

How do new products and capabilities in development become market-ready offerings?

How do we drive adoption, utilization, revenue, and commercial learning after launch of new products and services?

Own the Growth Strategy and Commercial Engine

Build and lead the integrated system for market visibility, demand generation, pipeline development, new business, and new client acquisition.

Responsibilities

• Develop enterprise growth strategy, annual priorities, and measurable growth plans with support from leaders, consultants and staff

• Own agency marketing, ongoing brand positioning, thought leadership, and market visibility

• Lead business development and sales strategy, pipeline governance, and new-client pursuits

• Translate market trends, competitive activity, prospect feedback, and unmet needs into actionable opportunity signals for product and solution expansion

• Partner with Client Services on clear boundaries between new-logo growth and organic growth within current accounts as well as integration and onboarding into the agency for new-logo wins

• Build strategic partnerships and ecosystem relationships that strengthen market reach and commercial opportunity

Success Measures

• Forecast accuracy and pipeline discipline

• Market awareness and thought-leadership reach

• Qualified pipeline growth and quality

• New client acquisition and win rate

• Revenue from new clients

• Strategic-partnership contribution

Own Commercialization of New Offerings

Turn products, services, and capabilities into clear, differentiated, sellable offerings that can be launched, adopted, and scaled.

Responsibilities

• Partner with the SVP, Innovation, Product & Technology early in the product lifecycle to define commercial requirements and market viability

• Own offer design, packaging, value proposition, positioning, and commercialization plans

• Partner with Client Finance and Finance on pricing strategy, business cases, financial assumptions, and margin expectations

• Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives

• Coordinate market readiness with Product, Strategy, Media, Client Services, and external partners

• Own launch, adoption, utilization, commercial performance, and post-launch learning

• Feed market response and adoption data back to Product and Innovation to improve the roadmap and portfolio

Success Measures

• Time from product readiness to market launch

• Adoption and utilization

• Revenue and margin from new offerings

• Sales enablement readiness

• Commercial conversion and attach rates

• Post-launch learning incorporated into product decisions and ongoing improvements

Create the Market-to-Innovation Feedback Loop

Ensure Innovation and Product development decisions are grounded in external demand rather than internal ideas alone.

Responsibilities

• Monitor healthcare, biopharma, agency, media, data, technology, and buyer trends

• Bring market, prospect, partner, and client signals into the innovation funnel

• Partner with the SVP, Innovation, Product & Technology on opportunity assessment, business cases, and prioritization

• Validate value propositions, buyer audiences, willingness to adopt, and competitive differentiation before significant build investment

• Identify white-space opportunities that can become new services, products, or partnerships

Success Measures

• Quality and usefulness of market inputs to the innovation portfolio

• Percentage of prioritized ideas validated with market evidence

• Commercial potential of innovation pipeline

• Reduced investment in low-demand ideas

• Speed of learning from market validation

Lead Positioning and Market Activation

Create a distinct and consistent market presence across marketing, sales,…