Senior SEO Content Specialist Italian

About this role

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for the Italian publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

• Own on-page SEO for the Italian publications across the group's iGaming and media portfolio

• Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure

• Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations

• Audit existing pages and prioritise optimisation opportunities that drive organic growth

• Produce and refine on-page content in Italian and French where needed to support ranking goals

• Manage internal linking strategy across assigned publications

• Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals

• Report on the impact of on-page changes on rankings and traffic

• Italian at C1 level

• 3+ years in on-page SEO, ideally in iGaming or sports betting

• Strong command of on-page optimisation and search intent

• Proficiency in keyword research and structured briefs

• Familiarity with Ahrefs or equivalent tools
Nice to have:

• French knowledge

• Direct iGaming or sports betting experience

• 40 days of holidays of your choosing (take only the bank holidays you want!)

• Flexible working hours

• Yearly bonus based on performance

• Health Insurance allowance

• Sports Allowance

• Work from Home Allowance