Senior SEO Content Specialist - English

About this role

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for English-language publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

Own on-page SEO for English-language publications across the group's iGaming and media portfolio
Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure
Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations
Audit existing pages and prioritise optimisation opportunities that drive organic growth
Produce and refine on-page content where needed to support ranking goals
Manage internal linking strategy across assigned publications
Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals
Report on the impact of on-page changes on rankings and traffic

English as first language or C2 level
3+ years in on-page SEO, ideally in iGaming or sports betting
Strong command of on-page optimisation and search intent
Proficiency in keyword research and structured briefs
Familiarity with Ahrefs or equivalent tools
Nice to have:
A second language
Direct iGaming or sports betting experience

40 days of holidays of your choosing (take only the bank holidays you want!)
Flexible working hours
Yearly bonus based on performance
Health Insurance allowance
Sports Allowance
Work from Home Allowance