Senior Product Marketing Manager

About this role

About Definitive Healthcare:

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.

We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.

About the Role

We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform.

The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.

What You'll Do

Product Positioning & Messaging

• Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform

• Translate complex healthcare data, analytics, and feature sets into customer centric value propositions

• Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)

• Ensure consistent positioning across website, sales materials, campaigns, and product experiences

Go-to-Market Strategy & Launches

• Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions

• Partner closely with Product Management to align on roadmap priorities and launch readiness

• Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams

• Define launch goals, success metrics, and post launch optimization plans

Sales & Revenue Enablement

• Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos

• Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)

• Support strategic deals, customer conversations, and field feedback loops as a subject matter expert

• Partner with Revenue Leadership to improve win rates, deal velocity, and product attach

Market, Customer & Competitive Insights

• Conduct ongoing market and competitive research within the healthcare data and analytics landscape

• Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy

• Monitor healthcare industry trends, regulatory…