Senior Performance Media Buyer

About this role

Makaseb is hiring a Senior Performance Media Buyer.
We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

Job Description:

• Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.

• Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.

• Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.

• Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.

• Analyze performance data and translate insights into clear strategic actions and growth opportunities.

• Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.

• Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.

• Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.

• Provide clear creative direction based on performance data, and continuously identify winning creative patterns.

• Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.

• Build and present performance reports and strategic recommendations to stakeholders.

• Identify performance gaps, diagnose their root causes, and proactively implement solutions.

• Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.

• Contribute to the development of the broader digital growth and marketing strategy.
Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 4+ years of experience in Performance Media Buying, with proven experience in E-Commerce.

• GCC E-commerce experience is a MUST.

• Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend.

• Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads.

• Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce.

• Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica.

• Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.

• Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy.

• Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation.

• Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset.

• Portfolio / Case Studies are required, demonstrating measurable scaling and business results.
Benefits

• Working days: 5 days (From Sunday to Thursday)

• Working Hours: 9 hours (From 9:00am to 6:00pm)

• Work Model: Hybrid (4:6 days on-site per month)

• Health, and social insurance.

• Learning & Development.

• Gym Subscription Discount