Senior Media Buyer

About this role

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS

MANEUVER MARKETING

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

YOUR ROLE

As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist.

You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.

AI is assumed, not optional. We expect you to use AI in your daily workflow and, as you grow, to improve the tools and SOPs the team runs on, always exercising judgment over the output before acting on it.

WHAT YOU'LL DO

Problem Diagnosis & Opportunity Identification

- Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up

- Researches the market, product, and competition proactively to contribute valuable inputs

- Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.

- Funnel:

- Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.

- Identify relevant competitors; deconstruct high-traffic / high-performing landing pages (spy tools + AI) and share findings

- Data validation & numeracy: validate that the correct metrics are being measured, and evaluate test results with valid comparisons (matched timeframes, metrics, segments)

Smart Use of Creative Inventory

- Pair video and static assets with optimal new copy and/or resurface high-performing legacy copy that can give new creative an edge

- Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel)

- Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization

- You'll work with Growth Strategist and the rest of the team to identify patterns across creative types (VSLs, influencer, partnership, in-house, static) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV

- When needed, write and stitch new hooks/leads into control body copy while holding narrative quality.

Data, Reporting & Collaboration

- Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data

- Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals

- Reconcile blended vs in-platform data — read performance as a whole rather than in-platform in isolation; understand how upfront acquisition drives downstream outcomes (email/SMS conversion and repeat purchase) that lift blended ROAS

- Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory

- Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making

- Use AI to gather data and build comprehensive reports (segment reporting, landing pages, etc.), and extract insight from AI-assisted analysis

Optimize Testing Architecture

- Build efficient structures for testing, including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding

- Ensure creative throughput velocity (number of assets tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks

- Organize and group tests across creative types and formats (VSLs, influencer, partnership, in-house, static)

- Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling

Perform Media Buying Responsibilities

- Campaign management: Monitor, trim, scale, add ads, and rotate past performers

- Brief, coordinate, and quality-check executions with virtual assistants (VAs)

- Perform weekend/holiday campaign monitoring and high priority optimizations

- Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability

- Maintain a strong tracking foundation — Meta pixel setup, CAPI / events manager, and Shopify analytics — with enough knowledge to troubleshoot and coordinate with the tech team, and to be minimally autonomous

- Multi-channel readiness: as we expand beyond Meta (e.g. TikTok, AppLovin), develop channel-specific fluency in account structure, testing methodology, and attribution windows

- Where rule-based agents help manage…