Senior Associate, Media Planning, APAC

About this role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are hiring for a Senior Associate, Media Planning, APAC for one of our major FMCG beauty clients. You will help shape how millions of shoppers discover and buy. You will own the day-to-day execution of paid social (Meta, TikTok and more) and commerce media (retail media and marketplace advertising). You'll turn approved media plans into live, polished campaigns and keep them performing. You'll also turn the data into clear insights that guide the team's next move.

This role suits someone who loves the detail and wants to see the results. You'll work closely with the manager and with the brand, e-commerce, creative and platform teams. You'll see your work go live across some of the most dynamic digital channels in beauty, and you'll learn how a leading brand wins at key retail moments.

Skills and Experience

Social:

• Set up and launch campaigns in Meta, Tiktok, etc Ads Manager based on approved media plans, including campaign structure, objectives, budgets, audiences, placements, creatives, URLs and tracking,etc

• Complete pre-launch quality checks to ensure campaign settings, creative assets, links, budgets and tracking are accurate.

• Implement approved campaign changes, including creative swaps, budget updates, audience or placement changes and other routine optimisations as instructed by the manager.

• Monitor campaign delivery, spend and pacing across ad platforms; identify discrepancies or delivery issues and escalate them promptly.

• Pull platform data, maintain up-to-date campaign trackers and reporting documentation, and ensure performance information is accurate and delivered within agreed timelines.

• Analyse campaign results against objectives and previous performance; identify notable trends, creative or audience patterns, delivery gaps and potential improvement areas, and summarise key takeaways for manager review.

• Pull platform data, maintain campaign trackers and prepare regular performance reports relevant Media metrics.

• Track relevant Meta and TikTok platform updates, new ad formats, measurement changes and paid social best practices; share concise updates on potential relevance to the account with the manager.

• Support approved A/B tests and creative performance reviews by tracking results and documenting learnings.

• Coordinate with internal teams to collect campaign inputs and assets, and ensure all assigned activities are completed on time.

• Follow agreed platform processes, naming conventions, QA checklists and reporting timelines.

Commerce:

• Set up and launch commerce advertising campaigns across relevant retail media platforms and ad formats, based on approved media plans and instructions.

• Implement approved campaign structures, settings, audiences, placements, targeting, keywords, advertised products, bids and budgets across applicable commerce advertising platforms.

• Execute approved campaign updates for product launches, promotions, seasonal events and key retail moments, ensuring all changes are accurately reflected across platforms.

• Monitor campaign delivery, spend and pacing across commerce media channels; make routine bid, budget and targeting updates only as directed by the manager.

• Review campaign and audience performance, including search-term, keyword and product-level performance where applicable. Flag issues, trends and potential opportunities for manager review.

• Analyse results by platform, campaign, ad format and product where data is available; highlight performance trends, variances and efficiency changes, and provide clear observations to support decision-making.

• Pull and consolidate commerce advertising data and prepare regular performance reports covering relevant metrics such as impressions, reach, clicks, spend, attributed sales, ROAS, ACOS and other applicable delivery or efficiency measures.

• Maintain up-to-date campaign trackers and reporting documentation, highlighting pacing variances, delivery issues and material performance changes.

• Coordinate with e-commerce, brand and relevant platform teams to confirm campaign inputs, product availability, budgets, creative assets and execution timelines.

• Stay updated on commerce media platform developments, new ad formats, retail media trends, marketplace changes, category activity and competitor advertising; share relevant updates and potential implications for the account.

• Support approved campaign tests and optimisation initiatives across commerce advertising platforms, ensuring test setups, execution details and results are documented.

Role Requirements

• 2–4 years of experience in paid social, digital media or e-commerce advertising.

• Hands-on experience with Meta Ads Manager and TikTok Ads Manager, including CPA/CPAS and Smart+ campaign solutions, where applicable.

• Familiarity with Amazon Ads platform is an advantage.

• Strong understanding of campaign setup, audience targeting, budgets, bidding, pacing and tracking.

• Proficiency in Excel/Google Sheets for data analysis, campaign tracking and reporting.

• Ability to interpret campaign performance, identify trends and highlight optimisation opportunities.

• Strong attention to detail, communication, coordination and time management skills.

• Proactive, analytical and eager to learn evolving media platforms and…