Senior Manager of Growth Marketing and Communications

About this role

Who We Are
Mission Telecom is a 501(c)(4) nonprofit wireless broadband provider and grantmaking foundation. We partner with nonprofits, schools, and libraries to close the digital divide through reliable, affordable wireless broadband and connected devices, and through Mission Telecom Giving, we fund social impact organizations working to advance equity and justice. Our grantmaking focuses on multiracial democracy, movement infrastructure and innovation, and telecom justice, including broadband affordability policy.
About the Role
The Senior Manager of Growth Marketing and Communications leads two connected mandates. For our broadband program, you will build a repeatable B2B marketing engine that generates qualified demand and drives revenue growth. For Mission Telecom Giving, our grantmaking program, you will build the public communications and thought-leadership platform. We expect about 75% of your time on broadband and 25% on Giving.
This role reports jointly to Mission Telecom's Executive Director and the Executive Director of Mission Telecom Giving. It is a hands-on leadership role: you will set strategy, run campaigns, work directly with our partnerships team, manage specialized partners when needed, and use data to keep improving results. The Giving work is supported by a communications consulting firm that knows the grants program.
The broadband work centers on six core growth programs: targeted email and nurture; sales-aligned outbound and account-based marketing; website, SEO, and conversion optimization; associations, cooperatives, and strategic partners; webinars and targeted conferences; and customer expansion and referrals.
Case studies, LinkedIn, paid search, retargeting, PR, direct mail, and selective sponsorships support these programs rather than run on their own. If you want to build a marketing system from the ground up instead of inheriting one, this role is for you.
Key Responsibilities

Mission Telecom Broadband Program (75% of time)
Demand Generation and Campaigns

• Build and manage an always-on demand generation engine around our priority products and offers, including hotspots, fixed wireless, mobile phone service, connected devices, and savings opportunities.

• Launch meaningful campaigns each month with clear audiences, offers, conversion paths, and measurement.

• Test messaging, offers, channels, audiences, and creative on an ongoing basis, and scale what works.

Account-Based Marketing and Sales Alignment

• Build targeted account-based marketing programs for high-value organizations, including school districts, library systems, nonprofits, and other eligible organizations.

• Develop target-account lists, identify key decision-makers, and coordinate marketing touches with sales outreach.

• Partner with sales to align on priority accounts, lead quality, qualification criteria, follow-up processes, and pipeline goals.

• Create multi-channel account programs using email, content, webinars, events, digital advertising, direct mail, and sales engagement.

Email, Nurture, and Lifecycle Marketing

• Develop segmented email and nurture programs that convert inbound leads, move prospects toward purchase, and reactivate older leads and customers.

• Build lifecycle campaigns that drive cross-sell, expansion, referrals, and additional lines of service, improving engagement and conversion based on performance.

Website and Conversion Optimization

• Own the marketing contribution to website conversion, including landing pages, product and vertical pages, messaging, calls to action, forms, value propositions, and conversion paths.

• Develop product-by-vertical content that addresses prospect needs.

• Use analytics and experimentation to improve qualified-lead conversion and lead quality.

Sales Enablement

• Equip sales with practical, current tools, including case studies, one-pagers, comparison sheets, presentations, email templates, proposal content, customer proof, and objection-handling resources.

• Turn customer outcomes, savings, and product advantages into sales stories and assets tied to priority opportunities.

Content, Events, and Thought Leadership

• Develop content that supports demand generation, including customer stories, webinars, guides, newsletters, educational resources, thought leadership, and quantified customer proof.

• Turn conferences, sponsorships, and webinars into measurable pipeline through coordinated pre-event targeting, engagement, and post-event follow-up with sales.

Marketing Operations and Analytics

• Own marketing operations across lead routing, automation, segmentation, attribution, CRM discipline, funnel definitions, dashboards, and reporting, in alignment with sales.

• Measure performance across the funnel and identify conversion gaps.

• Report on marketing-sourced pipeline and revenue, marketing-influenced revenue, acquisition cost, conversion rates, and marketing ROI.

Paid Acquisition

• Manage targeted paid acquisition across channels such as Google Search, LinkedIn, retargeting, and affiliate marketing, prioritizing high-intent audiences and target accounts over broad awareness.

• Set clear performance benchmarks, optimize campaigns, and scale spending where pipeline and ROI can be shown.

Agency and Vendor Management

• Manage external agencies, consultants, and vendors supporting website development, creative and design, public relations, paid media, SEO/AEO, content, and other specialized marketing work within an approved annual budget.

• Set clear scopes, priorities, timelines, budgets, and performance expectations for external partners.

• Coordinate partner work across internal teams and hold vendors accountable for quality, results, and return on investment.

Mission Telecom Giving Communications (25% of time)
Communications Strategy

• Own Giving's editorial calendar and work with external vendors supporting writing, design, PR, and other communications needs.

• Set and report against measurable…