Senior Manager, Demand Generation, Digital & Performance Marketing - USA

About this role

Senior Manager, Demand Generation, Digital & Performance Marketing - USA
About Arango:
Arango delivers a unified, natively multimodel contextual data platform that powers AI agents, assistants, and applications with the unified, current, and trusted business context needed to reason, decide, and act at scale.
The Arango Contextual Data Platform connects fragmented enterprise data with LLMs, copilots, and AI agents through a simplified architecture delivered out of the box. By combining graph, vector, document, key-value, and search capabilities in a single platform, Arango eliminates the complex stacks many organizations build to operationalize enterprise AI.
Trusted by organizations including NVIDIA, HPE, the London Stock Exchange, PSI CRO, the U.S. Air Force, NIH, Siemens,, Matpriskollen, and Articul8, Arango helps enterprises move from AI pilots to reliable production systems faster while lowering infrastructure complexity and total cost of ownership. Arango is a proud member of the NVIDIA Inception Program and the AWS ISV Accelerate Program. Learn more at,LinkedIn, andG2.
Location
Candidates who live in and are authorized to work in the United States will be considered. While this is a work-from-home role, some travel may be required.
About the Role
We are seeking a highly analytical, creative, and hands-on Senior Manager, Digital & Performance Marketing to lead the execution and optimization of Arango’s digital acquisition and web experience, from how target audiences discover us through paid, organic, AI search, and video to how they engage with our website and move into meaningful product experiences.
You’ll also play an instrumental role in launching and optimizing an important new product experience, helping create a seamless journey from digital discovery through the website and into product engagement.
This is a player-coach role for someone who combines deep performance marketing expertise with strong capabilities across web, search, creative, and video. You’ll be comfortable getting into the tools to create, launch, test, and optimize while also directing agency and specialist resources to increase speed, quality, and scale.
What You’ll Do
Paid Acquisition & Performance

• Own hands-on paid media execution and optimization across paid search, paid social, display, YouTube, retargeting, and other relevant digital channels.

• Manage and optimize allocated paid media spend to improve qualified engagement, conversion, pipeline contribution, and ROI.

• Partner with Demand Generation and ABM to translate campaign strategies, target audiences, and offers into high-performing digital acquisition experiences.

• Develop and test audiences, creative, copy, formats, landing experiences, and conversion paths to continuously improve performance.

Website & Product Experience

• Own website performance and conversion optimization, continuously improving how visitors discover, understand, engage with, and take action with Arango.

• Play a key role in launching and optimizing Arango’s new product experience, partnering with Product, Product Marketing, Design, and Engineering to create a seamless journey from website engagement into meaningful product interaction.

• Develop and run experiments across landing pages, website experiences, CTAs, and conversion paths to identify what works and scale it.

• Use website and behavioral data to understand visitor journeys, engagement, conversion, and drop-off and turn those insights into improvements.

SEO, AEO & GEO

• Own SEO strategy and optimization while expanding Arango’s visibility across Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

• Identify search topics, questions, content opportunities, and technical improvements that increase discoverability among Arango’s target audiences.

• Partner with Product Marketing and content owners to optimize website content and structure for traditional search engines and emerging AI-powered discovery experiences.

• Monitor search and AI discovery performance and continuously adapt as buyer discovery behaviors evolve.

Video & Digital Creative

• Develop and optimize Arango’s YouTube and digital video strategy across paid, organic, website, and social channels.

• Partner with Product Marketing and Demand Generation to turn product stories, thought leadership, webinars, interviews, and events into effective long- and short-form digital content.

• Translate positioning and campaign messaging into compelling ads, landing pages, CTAs, video, and other digital creative.

• Create and test lightweight digital creative and video assets directly when speed matters, while directing agency resources across web, design, development, and video for higher-production work and specialized execution.

Demand Generation & Campaigns

• Define quarterly and annual demand goals with Sales leadership, and track ROI and campaign performance against them.

• Drive outbound strategy and create campaign briefs, campaign-building assets, and follow-up content that align Sales and maximize lead conversion.

• Lead digital content programs including webinars, replay programs, and podcasts, and evaluate new formats such as live streams and office hours.

• Manage events and field programs, including conferences, AI-focused events, executive dinners, roundtables, and direct mail campaigns.

• Plan and execute the Customer Summit to drive expansion deals.

• Own inbound lead management, forms, and campaign tracking, and co-manage HubSpot with the Director of Growth Marketing.

Optimize & Scale

• Use website, behavioral, and campaign performance data to identify opportunities and continuously improve digital acquisition, engagement, and conversion.

• Partner with Growth Marketing to define measurement requirements and use established analytics, attribution, and reporting to optimize digital performance.

• Build a disciplined experimentation approach across channels, creative, web experiences, and…