Senior Experiential Marketing Manager

About this role

Job Title: Senior Experiential Marketing Manager
Department: Marketing
Reports to: VP of Integrated Marketing
Work Arrangement: Remote; onsite event execution and travel required
Base Salary Range: $140,000-$160,000 annually, based on experience
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.
It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.
Role Overview
Bask & Lather is seeking a Senior Experiential Marketing Manager to own how customers experience the brand through events, PR boxes, gifting and launch kits, retail displays, merchandising, sampling, community experiences, brand partnerships, and physical and digital activations. This role owns the experience from concept and business case through production, delivery, quality checks, and measurement.
This is a hands-on role for a proactive operator who can turn brand and business priorities into a proposed experiential calendar, realistic budgets, and well-executed experiences. You will bring recommendations forward, secure alignment and approvals, and drive delivery through clear ownership, verified details, and consistent follow-through.
Success means experiences that deepen customer connection, support retail and commercial growth, and deliver measurable outcomes with disciplined use of time and resources. You don’t just have big ideas, you value the small details too.
Core Responsibilities
Experiential Strategy, Calendar & Event Selection

• Develop and maintain a rolling 12-month customer experience and activation calendar covering events, PR boxes, gifting, retail displays, sampling, and partnerships, aligned with product launches, brand campaigns, retail priorities, and commercial goals.

• Proactively recommend events, partnerships, and activation concepts, with clear audience fit, objectives, timing, resource requirements, and expected outcomes.

• Build proposed plans and budget scenarios using stated assumptions, then refine them with leadership and Finance. Maintain forward planning while final allocations or other inputs are being resolved.

• Evaluate the value of each opportunity and recommend where to invest, simplify, or decline participation.

Budget Ownership & Business Cases

• Develop annual and project-level budget proposals covering events, PR boxes and gifting kits, displays, packaging and inserts, production, sponsorships, staffing, travel, freight, product, sampling, storage, and contingency.

• Present the rationale, measurable deliverables, expected business impact, alternatives, and measurement plan before requesting approval.

• Obtain appropriate approvals before commitments or deposits, manage scope changes, and track committed, forecast, and actual costs with Finance.

End-to-End Event Production & Readiness

• Own events from brief and planning through onsite execution, breakdown, reconciliation, and follow-up.

• Verify attendance estimates, audience profile, venue requirements, staffing coverage, product quantities, transportation, shipping, setup, and return logistics with the appropriate partners.

• Build workback schedules, run-of-show documents, staffing plans, checklists, and contingency plans, with named owners and deadlines.

• Manage vendors, agencies, temporary staff, and onsite teams. Confirm deliverables, production milestones, proofs, shipping status, and receipt.

• Identify dependencies and risks early, propose solutions, and escalate decisions before they affect readiness. Maintain accountability through completion when tasks are delegated.

Brand Partnerships & Community Development

• Proactively identify and develop partnerships with complementary brands, community organizations, salons, stylists, event platforms, and relevant cultural or retail partners.

• Initiate outreach and build proposals that define audience fit, mutual value, partner contributions, costs, deliverables, and expected outcomes.

• Manage approved collaborations, co-hosted events, sampling partnerships, and customer experiences from concept through activation, partner follow-up, and measurement.

• Negotiate proposed scopes and commercial terms within delegated authority, secure required approvals, and maintain a partnership pipeline with next steps, owners, and deadlines.

• Coordinate with Commercial, PR, and Influencer teams on relationship ownership, messaging, and overlapping opportunities.

Retail, Trade & Cross-Functional Execution

• Partner with Commercial on trade shows, retailer events, beauty supply activations, education experiences, and qualified business-development opportunities.

• Own the end-to-end customer experience for PR boxes, gifting and launch kits, retail displays, merchandising, and sampling programs, including the concept brief, product assortment, presentation, materials, budget, sourcing, production, assembly, delivery, and quality checks.

• Develop experience concepts and briefs with the Art Director, who leads visual design and artwork. Drive approvals and vendor execution, maintaining accountability for the finished experience.

• Manage retail display development and rollout from specifications and prototypes through fabrication, shipment, installation, and verification that the display is correctly presented in market.

• Manage PR box and gifting programs from concept through recipient-ready delivery, coordinating recipient strategy with PR and Influencer teams and verifying samples, product fit, inserts, protective packaging, and the unboxing…