Senior Digital Analyst (Remote)

About this role

Work Setup: Remote Shift: Nightshift w/ fixed weekends off

Non-negotiable Requirements: At least 3 years of digital analytics, web analytics or marketing analytics experience Sklls in Tableu, SQL , Google Analytics 4, Google Tag Manager College level with TOR Must be a Filipino citizen living anywhere in the Philippines

Duties and Responsibilities: Decision Support and Insights Develop and maintain e-commerce KPI dashboards tracking metrics such as conversion rate, revenue per visit, average order value, funnel drop-off, site search, and campaign summaries. Provide a clear, actionable weekly performance summary to the VP of Digital Product and key stakeholders. Anomaly Detection and Data Quality Manage alert systems for unusual traffic, conversion, and revenue changes with set thresholds. Create a root-cause playbook to identify whether anomalies arise from tracking, behavior, marketing, or factors like inventory and pricing. Measurement & Instrumentation Audit GA4 implementations—including event taxonomy and conversion setups—to find issues. Provide clear, developer-ready specs to fix identified application-level problems. Dashboard & Reporting Own Tableau reporting by designing user-friendly dashboards enabling stakeholder self-service. Use SQL for agile, ad-hoc analyses to validate and enrich data insights without pipeline engineering focus.