Sales Development Representative - E-commerce Marketing Agency

About this role

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.
As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.
This role involves playing an active, hands-on part in the full sales process and having a thorough understanding of the services we offer. The Sales Development Representative position requires strong sales skills, high levels of creativity, comfort with data, and a genuine fluency with modern outbound tooling and AI. You will be expected to use AI for efficiency and automation wherever it makes the work faster and better, and to operate autonomously the majority of the time. In addition, the Sales Development Representative must be structured, efficient, and approachable, with excellent interpersonal skills, especially in a remote work environment.
The Sales Development Representative will report directly to the Vice President and Managing Director and be the liaison between prospective new clients and our internal teams at Hustler Marketing.
Mission statement:
The primary mission of our Sales Development Representative is to be the front face of Hustler Marketing and to keep our sales pipeline consistently full of well-qualified, self-sourced leads. This includes owning the activities across our sales process, running discovery and sales calls, and working hard to ensure that our sales and onboarding processes are of the highest quality for our existing and future clients. You will be responsible for representing our company and our services to potential clients, especially highlighting Hustler Marketing in a positive and beneficial way, and for continuously finding ways to make the whole outbound engine leaner and more effective through better process and smart use of AI.
General Responsibilities:

• Building and owning your outbound pipeline by contacting potential new clients through a variety of channels, including cold email, LinkedIn, cold calls, and other messaging and communication platforms

• Running discovery and sales calls over Zoom/Google Meet with new and prospective clients, from first conversation through to close

• Selling Hustler Marketing's digital agency services primarily to DTC brands, tailoring the pitch to each prospect's situation and goals

• Researching and qualifying prospects to determine whether they fit our description of an ideal client and whether they will be a good fit for Hustler Marketing

• Proactively seeking out new business opportunities within our target DTC market, and identifying adjacent segments worth pursuing

• Fully owning and managing our Customer Relationship Management (CRM) platform, keeping records clean, accurate, and up to date at all times, and providing clear progress reporting to the Vice President and Managing Director

• Using AI tools and automation to make outbound, research, personalization, and follow-up as efficient as possible, and continuously testing new tools that improve output

• Digging into our sales processes to find friction, then optimizing and improving them, including running new strategies on a trial basis and measuring the results

• Making follow-up calls and running lead nurturing sequences to stay on top of prospective clients and assigned leads

• Collaborating with the Vice President and Managing Director to win new clients and suggesting innovative ways to improve our sales methodology

• Working to upsell current clients from one-off services to retainers or recurring services

• Reporting weekly to the Vice President and Managing Director on sales activity and results

• Assisting the Sales Team in onboarding new clients, while collaborating with Account Managers, Strategists, and Department Heads

• Managing key customer relationships and participating in closing strategic opportunities, which includes following up with clients, answering their questions and concerns, and guiding them through the sales and onboarding processes

• Assisting with any other relevant tasks as assigned by the Vice President and Managing Director

Secondary responsibilities:

• Ensuring a smooth and successful onboarding process for new clients

• Advising the other members of the Sales Team on prospect interactions and qualified leads

• Participating in regular research and training to sharpen our sales strategy and outbound approach, with particular attention to new AI capabilities

• Using the company's sales resources and assets efficiently

• Assisting the Sales Team with developing and meeting sales targets for each quarterly and annual projection to grow the revenue of the company

• Uncovering sales insights, strategies, and opportunities to develop, implement, and measure the performance of all sales for new and existing services

• Providing actionable insights based on key sales metrics, market research, forecasts, competitive analysis, and consumer trends, with the aim of improving the overall sales strategy

Position Specs:

• Full-time commitment while meeting our general availability for office hours

• An average of 140 tracked hours per month consistently

• Fixed-rate monthly salary paid in USD, with a performance bonus based on results

• A…