Paid Social & Mobile App Growth Manager (Remote)

O tym stanowisku

Open to candidates across EU / EMEA time zones (UTC+0 to UTC+3)

FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Paid Social & Mobile App Growth Manager.
You will own two of our biggest growth levers: paid social across web and app, and mobile app growth from install to first-time deposit (FTD). Sitting in the Growth Team (Global Paid Growth), you will set strategy, run a multi-channel budget and decide each month where spend goes, web sign-ups or app installs, based on cost per FTD and return on ad spend (ROAS). You will own the numbers from impression to FTD and beyond.

How success is measured

• Leads and FTDs from paid social (web) and from the app, by source and region.

• Cost per install, cost per registration and CPA per FTD against target, by region and platform.

• Install-to-FTD conversion rate.

• 30 / 90-day ROAS on web and app cohorts.

• Spend within the approved monthly budget.

• App store conversion rate (page view to install), keyword rankings and average rating.
Responsibilities
Strategy and budget

• Own the paid social and mobile app acquisition strategy, budget and forecast across all target regions.

• Decide each month how spend splits between web and app objectives, based on cost per FTD, ROAS and install-to-FTD conversion.

• Manage monthly budget pacing with Marketing Operations, reallocating spend weekly based on CPA, ROAS and cohort quality, and report performance against objectives.
Paid social (web and app)

• Plan, launch and optimise paid campaigns across Meta, TikTok, Snapchat, X, LinkedIn and Reddit, for both web leads and app installs.

• Own account structure, audiences, bidding and campaign naming across all paid social platforms.

• Optimise beyond installs and leads to registration, KYC completion and FTD, using value-based and event-based bidding.

• Run a continuous creative testing programme with the Creative and Content teams: briefs (video, playables, static, store assets), variants, learnings and fatigue tracking.
Mobile app acquisition

• Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC) and selected programmatic / mobile ad network partners.

• Source, onboard and manage app networks and agencies, with strict fraud controls.
ASO and organic app growth

• Own App Store and Google Play optimisation: keyword research, metadata, screenshots, preview videos and localisation for priority languages.

• Run store-listing experiments (Google Play Experiments, Apple Product Page Optimisation) and Custom Product Pages aligned to paid campaigns.

• Grow ratings and reviews through in-app prompts and review management.

• Drive web-to-app and cross-channel installs with SEO, Content, CRM and Partnerships (IB/affiliate) teams, including deep links and QR flows.
Measurement and attribution

• Own mobile measurement through our MMP (AppsFlyer): SDK events, deep links, SKAdNetwork / AdAttributionKit, Google Privacy Sandbox for Android, and UTM / tracking-link standards.

• Keep web (Meta Pixel / Conversions API) and app (MMP) attribution aligned and deduplicated, so paid social results are counted once.

• Work with Data Engineering on cohort, CAC, LTV, ARPU and ROAS reporting (30- and 90-day) that ties installs and sign-ups to FTD and net deposits.

• Keep event tracking, postbacks and attribution windows accurate across all partners.
Funnel and conversion

• Partner with Product and Dev on onboarding, KYC and first-deposit flows in the app to lift install-to-FTD conversion.

• Work with the CRM & Lifecycle manager (Salesforce Marketing Cloud) on push, in-app and email journeys for new app users.
Compliance

• Ensure all ads and app store assets meet the requirements of each regulator (ASIC, CySEC, FSCA and others), platform ad policies for financial products, and Apple / Google app store guidelines, including risk warnings and country restrictions.
Out of scope

• Organic social and community (Discord, Reddit communities, Telegram), owned by the Organic Social & Community Growth Manager.

Candidate profile
Must have

• 4+ years in paid acquisition, covering both paid social (Meta, TikTok and at least one other platform) and mobile app user acquisition.

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto: you understand regulated, high-CPA acquisition, deposit-driven funnels and the ad-platform restrictions these verticals face.

• Hands-on ownership of a multi-channel paid budget of USD 250k+ a month.

• Hands-on experience with Apple Search Ads, Google App Campaigns, MetaAds, LinkedIn, X and ASO, with proven results on both App Store and Google Play as well as driving Web/Desktop Leads and FTDs

• Deep working knowledge of an MMP (AppsFlyer preferred), SKAdNetwork, post-ATT measurement and deep linking, plus Meta Pixel / Conversions API.

• Strong analytical skills: cohort analysis, LTV modelling, incrementality thinking and ROAS-based budget decisions; comfortable in Excel / Google Sheets and BI dashboards.

• Experience optimising to down-funnel events (registration, deposit), not just clicks or installs.

• A track record of running structured creative testing at scale.

• Fluent English, written and spoken.
Nice to have

• Experience with programmatic and mobile ad networks.

• Experience with Snapchat, Reddit and other social or new ad channels such as ChatGPT.

• Knowledge of financial-promotion rules (ASIC, CySEC, FSCA) and Apple / Google policies for financial apps.

• SQL or BigQuery; familiarity with Salesforce Marketing Cloud.

• A second language relevant to our key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai or Vietnamese).
Personal attributes

• Commercial and numbers-driven: you decide on cost per FTD, not clicks or installs.

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