Senior Creative Strategist - Paid Social (Meta Ads)

About this role

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Business Hours
About the Role
We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.
Your biggest strength should be your ability to:

• Create winning ad concepts

• Develop strong hooks and messaging

• Direct UGC and storytelling

• Turn creative ideas into profitable ad campaigns

You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale
while being fully accountable for:

• CPL

• CPA

• ROAS

• Creative performance

• Growth outcomes

If you thrive at the intersection of:

• Performance marketing

• Consumer psychology

• Storytelling

• Paid social creative strategy

This role is a strong fit.
What You’ll Own
Meta Ads Campaign Ownership

• Build, launch, manage, and scale:

• Facebook Ads

• Instagram Ads

• Manage multiple client accounts simultaneously

• Handle monthly ad budgets ranging from:

• $10K

• $50K

• $250K+

• Optimize campaigns for:

• Lead generation

• E-commerce

• Customer acquisition

• ROAS

• CPA

• Conversion growth

Creative Strategy (Primary Focus)
This is a creative-first role.
You will:

• Develop original ad angles and campaign concepts

• Create:

• Hooks

• Messaging frameworks

• Positioning strategies

• Offer narratives

• Write detailed creative briefs for:

• Video editors

• Graphic designers

• UGC creators

• Lead UGC direction including:

• Scripting

• Storytelling

• Creator guidance

• Emotional framing

• Shape high-converting paid social narratives from scratch

• Continuously test fresh creative concepts and iterations

Performance Optimization

• Monitor campaign performance daily

• Analyze:

• CPL

• CPA

• CTR

• ROAS

• Hook rates

• Watch time

• Conversion metrics

• Identify winning creatives and scale them aggressively

• Optimize:

• Audiences

• Creatives

• Offers

• Funnels

• Landing page alignment

• Improve performance primarily through creative iteration — not just media buying

Creative + Data Feedback Loop

• Use performance data to improve:

• Messaging

• Storytelling

• Offers

• Emotional triggers

• Understand:

• Why ads convert

• Why creatives fail

• What psychological angles drive performance

• Iterate quickly using data-backed creative insights

Collaboration & Leadership

• Work closely with:

• Designers

• Editors

• Creators

• Marketing leadership

• Align campaigns with revenue and growth goals

• Operate independently with high ownership

• Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

• You think creatively first and analytically second

• You understand emotional drivers behind conversions

• You proactively bring new ideas and testing angles

• You move fast without sacrificing quality

• You are highly accountable for outcomes

• You thrive in fast-paced growth environments

Required Experience & Skills

• 3+ years running high-level Facebook and Instagram ad campaigns

• Proven experience managing:

• $10K+/month ad spend

• Preferably $50K–$250K+ budgets

• Experience managing multiple client accounts simultaneously

• Strong hands-on creative strategy experience including:

• Ad concepts

• Creative briefs

• Storytelling

• UGC direction

• Messaging frameworks

• Strong copywriting and hook-writing ability

• Deep understanding of:

• Meta Ads Manager

• Facebook Business Suite

• Pixel tracking

• Attribution

• Conversion optimization

Important
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
What Separates Top Candidates

• Portfolio of winning Meta ad creatives

• Experience scaling successful creatives quickly

• Strong understanding of:

• Direct-response psychology

• UGC performance

• Creative psychology

• Conversion flows

• Hands-on experience directing:

• Creators

• Video concepts

• Ad scripting

• Experience with:

• E-commerce brands

• Lead generation funnels

• Info products

• SaaS

• DTC brands

• AI-assisted creative workflow experience using:

• ChatGPT

• Claude

• AI scripting tools

• AI concept generation

What a Typical Day Looks Like

• Review ad performance and creative metrics

• Brainstorm and develop new ad angles

• Write creative briefs and hook variations

• Coordinate with editors and designers on ad production

• Launch and optimize Meta campaigns

• Analyze creative winners and losers

• Iterate campaigns based on conversion data

• Test new messaging frameworks and offers

In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.
Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS

• Speed of creative testing and iteration

• Performance of ad creatives across accounts

• Scalable campaign growth

• Creative hit rate and winning ad identification

• Consistent account growth and profitability

Why This Role Stands Out

• Creative-first paid social role

• High ownership across strategy and execution

• Opportunity to work on large-budget Meta campaigns

• Strong influence on revenue and growth outcomes

• Fast-paced performance marketing environment

• Freedom to aggressively test creative ideas

• Exposure to scaling brands and multi-account growth

Interview Process

• Initial Phone Screen

• Video Interview with Recruiter

• Client Interview

• Offer & Background Verification

Apply Now
If you:

• Know how to create Meta ads that actually convert

• Understand storytelling and direct-response psychology

• Love testing creative angles

• Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable…