Media Senior Associate (Above-the-Line)

About this role

THE POSITION
Our roster has an opening with your name on it

We are currently looking for a Media Sr. Associate to support above-the-line (ATL) media operations for our US Casino Marketing team. This role will contribute to campaign strategy, execution, optimization, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail and select direct partnerships.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Campaign Management & Execution

• Lead and oversee day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail)

• Direct cross-functional collaboration with Brand Marketing, Analytics & Media Ops on campaign development, strategy, and implementation

• Manage relationships between internal stakeholders and external media agencies, ensuring alignment on deliverables and performance metrics

• Lead trafficking and QA of campaigns, ensuring accuracy across ad specs, tracking, and targeting parameters

• Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals

Optimization & Strategy

• Develop comprehensive media plans to meet KPIs across multiple tactics, establishing benchmarks and identifying opportunities for improvement

• Monitor pacing and performance against KPIs and make strategic recommendations to optimize channel and campaign performance

• Conduct analysis of performance, competitive (SOV), creative and spend data, translating insights into actionable recommendations

• Mentor junior team members on best practices in ATL media management and performance analysis

• Stay ahead of platform updates, inventory changes, and new ad formats to recommend and implement innovative strategies

Budgeting & Financial Management

• Manage and oversee campaign and channel budgets, including weekly and monthly pacing, forecasts, and reconciliations

• Partner with Finance to reconcile monthly spend, invoices, and associated data fees

• Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms

• Provide financial analysis and recommendations to support budget allocation decisions

Partnership & Collaboration

• Manage and evaluate agencies and external partner relationships, identifying and vetting new media opportunities to achieve FanDuel's objectives

• Lead cross-functional initiatives and ad hoc projects, maintaining open communication with internal stakeholders

• Influence and guide team members toward strategic goals, fostering collaboration in a fast-paced environment

THE STATS
What we're looking for in our next teammate

• Bachelor's degree in business, marketing, or another relevant field with strong academic record

• 3+ years of managing above-the-line channels (Linear TV, OTT/CTV, OOH, Direct Mail)

• Client-facing marketing experience; agency background preferred

• Experience working with performance marketing and media metrics with understanding the utilization and relationship between them

• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management

• Excellent communication and people skills with the ability to build credibility with all stakeholders

• Strategic thinker with strong judgment and critical thinking skills

• A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment

• Understanding of the business/culture of sports and gaming preferred

• Excel & PowerPoint skills required

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global…