Marketing Specialist - Paid Ads

About this role

Philippines, Latin America and South Africa (100% Remote) · Full-Time Independent Contractor · $1,200–$1,500 USD/month

Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself.

ABOUT THE ROLE

You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance.

Your responsibilities span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams.

Full-time IC with exclusivity. No part-time or freelance engagements once hired.

THE IDEAL CANDIDATE

- Thinks analytically but executes with speed and reliability

- Takes ownership of campaign performance and doesn't wait to be told when something needs fixing

- Is comfortable with both the creative and data sides of paid advertising

- Communicates proactively and keeps stakeholders informed

- Wants to see their work directly drive hiring and growth outcomes

WHAT YOU'LL OWN

Paid Advertising Management Launch it, run it, improve it.

- Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms

- Write and coordinate ad copy and creative assets in alignment with CAS brand standards

- Monitor campaign performance daily and make optimization adjustments to improve results

- Track and report on key metrics including impressions, clicks, conversions, and cost per lead

- Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time

Campaign Strategy & Coordination Keep campaigns aligned with what matters.

- Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities

- Coordinate timelines, budgets, and deliverables across active campaigns

- Support Facebook and other social ad campaigns as needed

- Assist with landing page coordination and lead tracking integrations

Conference & Event Support Handle the details so nothing falls through.

- Provide administrative support for conference planning and logistics as needed

- Coordinate event-related marketing assets, registrations, and follow-up materials

- Manage pre- and post-conference outreach and campaigns

Client & Stakeholder Communication Be the confident voice behind the numbers.

- Participate in meetings with U.S.-based stakeholders to provide campaign updates

- Communicate performance results clearly and professionally via Zoom, Slack, and email

- Ask clarifying questions to stay aligned on priorities and avoid miscommunication

03 WHAT YOU'LL BRING

- Proven experience managing Google Ads and LinkedIn Ads campaigns

- Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking

- Comfort working with ad budgets and optimizing toward performance goals

- Strong attention to detail and ability to manage multiple active campaigns simultaneously

- Organized, reliable, and self-directed in a fully remote environment

- Comfortable working on an EST 9:00 AM – 5:00 PM schedule

- Clear and confident English communication, written and verbal

- Comfortable participating in live meetings with U.S. stakeholders

- Coachable and open to feedback on communication style and campaign direction

HOW WE WORK

Quality: Close checklists, review notes, and documentation are part of every engagement

Security: Best practices for data privacy, MFA, and least-privilege access — always

Collaboration: Slack/Zoom standups, shared task boards, and predictable review cycles

WHY CAS IS DIFFERENT

We're not a gig platform. We're not a freelance marketplace. We're not a short-term staffing agency.

At CAS, we invest in professionals who want to build long-term careers supporting U.S. accounting firms and businesses. We believe in creating meaningful opportunities—not just placements.

HERE'S WHAT YOU CAN EXPECT WHEN YOU JOIN CAS:

- Competitive USD compensation based on your location, experience, technical expertise, and role

- 100% permanent remote work with long-term client opportunities

- Company-provided equipment, including a laptop, monitor(s), and essential accessories

- 15 days of paid time off annually, plus applicable local holidays

- Guaranteed annual salary increases based on your anniversary

- Referral rewards of up to USD $1,000

- Monthly CAS Flex Perks to support your remote work and well-being

- Structured Week 0 onboarding, training, and ongoing support throughout your journey

- Exposure to leading U.S. accounting firms across a wide range of industries

- A collaborative, documentation-first culture where your growth and success matter

At CAS, you're not just filling a role—you'll build a long-term career with a team that's invested in your success.

CONTRACT & EXCLUSIVITY

Full-time Independent Contractor opportunity open to candidates in the Philippines, Latin America, and South Africa. This role requires an exclusive full-time commitment. Candidates must not engage in other employment or freelance work that creates a conflict of interest or affects their ability to meet the expectations of the role. Conflict-of-interest checks may apply.

APPLICATION PROCESS

1. Application & Prescreening

2. Skills & Aptitude Assessment

3. Profile and Pre-interview Preparation

4. Client Interview

5. Employment Offer and Onboarding

READY TO TAKE THE NEXT STEP? Your next big career move starts here. https://jobs.ashbyhq.com/cas