Partnership & Co-Marketing Specialist

About this role

Role Overview

We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate.

Key Responsibilities

Partnership prospecting and outreach

• Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities

• Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity

• Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally

• Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement

Deal shaping and activation

• Pitch the value of partnering with us across a wide product surface, including:

• Crypto-as-a-Service (CaaS) platform

• Wealth program

• Other institutional and B2B offerings as the roadmap evolves

• Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.)

• Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched

• Hand off activated partnerships into ongoing management with clear success metrics in place

Measurement and reporting

• Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal

• Track outreach activity, conversion through the partnership funnel, and downstream commercial impact

• Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business

Cross-functional collaboration

• Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert

• Partner with marketing on co-branded campaigns, content, and joint launches

• Feed market intelligence from outreach back into product and marketing

Requirements

• 3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role

• Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next

• Strong written English and a credible, professional tone in outbound communication

• Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated)

• Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar)

• Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't

• Comfort operating across a wide and evolving product surface

Nice to Have

• Working knowledge of crypto, digital assets, fintech, or wealth/asset management

• Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally

• Experience structuring referral, revenue-share, or co-marketing agreements

• Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale

• Experience running co-branded campaigns, webinars, or joint events with partners

What Success Looks Like in the First 6 Months

• A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines

• A consistent outbound cadence with measurable conversion through to partnership conversations

• A first cohort of signed and activated partnerships with clear, agreed success metrics

• Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships