Marketing Manager

About this role

<div class="content-intro"><p>Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.</p> <div id="fortidlp-input-element-parent"></div></div><p><strong>About Software Answers</strong><br>Software Answers is the category leader in business management systems for the long-stayaccommodation industry, serving corporate housing, serviced apartment, and extended-stay operators across North America and Europe. Our platforms -- Oscar (enterprise-grade ERP with full accrual accounting), CodeOne (automation-forward PMS), and res:harmonics (purpose-built software for serviced apartment and long-stay operators across the UK and Europe, including co-living and build-to-rent providers) -- power the financial and operational backbone for the industry's leading providers.</p> <p> </p> <p><strong>Content and Program Output</strong><br>• Content calendar adherence: planned content published on schedule<br>• Campaign launch rate against the committed marketing calendar<br>• Quality and consistency of output across all channels and regions<br>Pipeline and Demand<br>• Email program performance: open rates, click rates, and list health trends</p> <p>• Lead volume and pipeline contribution from marketing-executed programs<br>• Event and trade show follow-through and lead capture quality</p> <p><br><strong>Operational Integrity</strong><br>• HubSpot data accuracy and campaign reporting reliability<br>• Sales collateral currency: percentage of materials current and product-accurate<br>• Brand and messaging consistency across North American and European channels</p> <p><br><strong>What You've Done</strong><br>• 3-5 years in B2B marketing with a track record of driving programs from idea to execution --not just supporting them.<br>• Experience managing external resources and coordinating cross-functional workflows to deliver marketing output at pace.<br>• Ownership of a content marketing program: ideation, calendar management, briefing, and performance tracking.<br>• Hands-on with HubSpot (or a comparable marketing automation platform), a CMS, and social and email tools.<br>• A history of working alongside sales teams to ensure they have the collateral and materials they need.<br>• Demonstrated use of AI tools to accelerate execution and improve output quality -- experience building or working with AI agents is a meaningful plus.<br>• Experience supporting multi-region or international marketing programs is a strong plus.<br>• Background in vertical SaaS, hospitality tech, property management software, or a similarly operational B2B industry is preferred.</p> <p><br><strong>How You Work</strong><br>• Self-starter: you see what needs to happen and move on it without waiting to be directed.<br>• Go-getter: you hold the output -- and the people and resources behind it -- to a high standard and bring urgency to what you own.<br>• Hands-on: you are willing to roll up your sleeves and do the work. You do not manage from a distance -- you get in, you help, and you lead by example.<br>• Outcomes-driven: you care about results, not activity. You are not interested in random acts of marketing -- everything you do is tied to a commercial objective and measured against it.<br>• Orchestrator: you are most effective when coordinating and driving work through others rather than doing everything yourself.<br>• AI-forward and agent-curious: you reach for AI tools instinctively to move faster and produce sharper work -- and you are genuinely excited about the opportunity to build and deploy<br>marketing agents that create real leverage.<br>• Operationally sharp: you are organized, consistent, and reliable -- the kind of person others count on to close the loop.<br>• Builder mentality: you are energized by creating structure and process where there isn't any, and you take pride in what you build.<br>• A good human and a true team player: you show up for your colleagues, communicate openly, share credit, and make the people around you better. Culture matters to you, and it<br>shows.</p> <p>The expected base salary for this position is: $84,000 - excluding bonus (when applicable). Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.</p><div class="content-conclusion"><p>Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color,…