Marketing Coordinator

About this role

About TechSkills & MyComputerCareer:

TechSkills is the B2B workforce training division of MyComputerCareer (MyCC), focused on helping organizations and technology professionals build the skills needed to succeed in a rapidly changing digital landscape. Through instructor-led training, digital learning, certification programs, and customized workforce solutions, TechSkills partners with businesses to strengthen capabilities across areas including AI, cloud, cybersecurity, Microsoft technologies, and other high-demand technical disciplines.

While TechSkills operates as a distinct customer-facing brand, our team members are part of MyComputerCareer and share in the same commitment to Love, Customer First, Excellence, and Ethics. At MyCC, we're focused on transforming lives and organizations through technology education and creating meaningful opportunities for the people we serve.

Location:Remote

Compensation Range:$60-75K Annually

Candidates can reside in one of the following states: AL, AR, AZ, FL, GA, ID, IN, KS, KY, LA, MI, MO, MS, NC, NV, OH, OK, SC, PA, TN, TX, UT, VA, and WI.

PURPOSE OF POSITION

The Marketing Coordinator plays a key role in building demand, strengthening the TechSkills brand, and supporting pipeline growth across our B2B training business.

Working closely with the Director of Marketing and Sales, this role helps execute integrated marketing campaigns across email, social media, webinars, events, and sales enablement channels. The Marketing Coordinator will translate TechSkills' products and solutions into clear, compelling messaging while developing the campaigns and content needed to engage prospects and move opportunities through the sales funnel.

This is a hands-on role for a marketer who is equally comfortable developing content, coordinating campaigns, managing webinars and events, analyzing performance, and partnering closely with Sales.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Campaign Strategy & Execution

• Support the development and execution of integrated B2B marketing campaigns designed to generate qualified leads, increase engagement, and support revenue growth.

• Build and execute multi-touch email and messaging sequences, including modified Agoge-style outreach and nurture campaigns.

• Coordinate campaign activities across email, digital, social media, webinars, events, and sales outreach.

• Partner closely with Sales to align campaign strategy, messaging, lead follow-up, and pipeline objectives.

• Support lead nurturing and marketing automation workflows that move prospects from initial engagement to sales conversations.

Demand Generation & Events

• Coordinate the development, promotion, execution, and follow-up of TechSkills webinars and virtual events.

• Support trade shows, conferences, sponsorships, and other demand-generation events.

• Develop pre-event and post-event campaigns designed to maximize attendance, engagement, lead capture, and follow-up.

• Partner with internal subject matter experts to develop relevant webinar and event content.

Content & Sales Enablement

• Develop and maintain marketing and sales collateral, including one-pagers, brochures, presentations, case studies, email content, and campaign materials.

• Translate TechSkills products, services, and technical training solutions into clear and compelling customer-facing messaging.

• Support Sales with content and tools that strengthen prospect conversations and communicate the TechSkills value proposition.

• Maintain consistent product and brand messaging across marketing and sales channels.

Social Media & Digital Presence

• Develop and execute social media content across platforms including LinkedIn and YouTube.

• Create content that builds brand awareness, demonstrates TechSkills expertise, promotes programs and events, and generates engagement.

• Coordinate content calendars and campaign schedules across digital channels.

• Support ongoing improvements to TechSkills' digital presence and customer journey.

Analytics & Optimization

• Monitor campaign performance, engagement, lead activity, and conversion metrics.

• Analyze results to identify opportunities to improve messaging, targeting, sequencing, and campaign effectiveness.

• Provide regular reporting on marketing activities and their contribution to lead generation and sales pipeline.

• Test and refine campaign approaches based on performance data.

KEY COMPETENCIES

B2B Marketing: Understanding of B2B buyer journeys, demand generation, lead nurturing, and sales pipeline development.

Campaign Execution: Ability to coordinate multiple campaign components across email, social, digital, webinars, events, and sales outreach.

Content Development: Strong writing and communication skills with the ability to turn complex products and technical concepts into compelling customer-facing content.

Sales Partnership: Ability to collaborate closely with Sales and understand how marketing activities support pipeline development and revenue goals.

Project & Time Management: Strong organizational skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities simultaneously.

Analytical Thinking: Comfortable reviewing marketing performance data and using insights to improve campaign effectiveness.

Initiative: Self-directed and proactive, with the ability to identify needs, recommend solutions, and move projects forward in a fast-paced environment.

EDUCATION & EXPERIENCE REQUIREMENTS

• 2–5 years of experience in B2B marketing, demand generation, digital marketing, or a related role.

• Experience developing and executing multi-channel marketing campaigns.

• Experience with email marketing, lead nurturing, marketing automation, and CRM platforms.

• Demonstrated ability to create professional marketing and sales collateral.

• Experience coordinating webinars, virtual events, trade shows, or other demand-generation activities.

• Strong written communication and…