Lead Product Designer

About this role

Artsy is on a mission to expand the art market to support more artists and art in the world. As a Lead Product Designer, you’ll play a key role in shaping and elevating our customer experience, ensuring collectors and newcomers can seamlessly discover, follow, and purchase artworks. This role requires strategic, user-centered thinking and exceptional design craft to deliver engaging, frictionless experiences that help position Artsy as essential to people collecting art.

You’ll work on complex design challenges that directly impact how people first encounter Artsy and the art world, designing experiences that move casual browsers into engaged collectors. This is an exciting opportunity to drive innovative design solutions that expand our reach beyond traditional art market participants.

You will be part of Product Design, a collaborative group of designers embedded within a multidisciplinary Product organization. People in this group work as part of a team alongside Product, Data, and Engineering to drive user-centered decisions and deliver meaningful impact. Reporting to the Senior Director of Product Design, you will contribute to shaping the product roadmap, developing design solutions to high-impact problems of varying certainty—driving iterative, test-and-learn approaches in ambiguous problem spaces, while confidently accelerating toward focused outcomes in more established domains. You will also collaborate with peers to develop, evolve and continuously improve our design practice and infrastructure.

ROLE OVERVIEW

We're looking for a Lead Product Designer to transform Artsy from a destination for existing art enthusiasts into the discovery portal for new collectors. This role combines strategic thinking with hands-on craft, sitting at the intersection of customer acquisition, brand building, and AI-powered personalisation; designing and delivering the top-of-funnel experiences that introduce people to the art world.

You'll be designing for two critical audiences: existing art world participants who discover us through SEO, and future collectors who don't yet know they're interested in art. This is about shifting from tactical SEO optimisation to strategic traffic and acquisition thinking.

WHAT YOU’LL OWN AT ARTSY

Design-led customer acquisition

- Transform high-traffic pages from conversion-focused to discovery-focused experiences

- Design acquisition strategies for audiences currently outside the art world

- Partner with marketing to create cohesive brand experiences beyond traditional product boundaries

- Bringing qualitative and quantitative data together to continuously improve the customer experience

Discovery and journey design

- Design experiences that capture and nurture different stages of art interest and knowledge

- Create seamless transitions between discovery, education, and transaction moments

- Build systems that guide people into art collecting regardless of their starting point

AI-accelerated design practice

- Experiment with AI tools to accelerate design iteration and testing cycles

- Build rapid prototypes to test how AI-augmented content and summaries might affect user engagement patterns

- Design and build experiments to help us learn what information drives discovery versus conversion

Brand building through product

- Ensure product experiences reinforce brand positioning for unfamiliar users

- Create cohesive narratives that position Artsy as the definitive art discovery platform

- Help develop and evolve visual brand identity, product UI and design system in collaboration with the other designers, Brand & Engineering teams

WHY THIS ROLE MATTERS FOR ARTSY

We're at an inflection point. We’ve built a strong infrastructure for the existing art market, but our biggest growth opportunity lies in expanding the market itself; introducing new people to art collecting and making the art world more accessible.

This role is critical to Artsy because it helps us design the front door to that experience. You’ll be creating the first impression for people who might become lifelong collectors, working on some of our highest-traffic, highest-value pages, and setting the foundation for how we attract and engage entirely new audiences.

WHAT WE’RE LOOKING FOR

Design and leadership experience.

- 6+ years designing digital experiences with demonstrated impact on acquisition and growth metrics

- Experience designing for multiple audience segments within the same product

- Strong portfolio showing systems thinking and strategic design decisions

- Strong design fundamentals including interaction design, information architecture, usability principles, workshop facilitation

- Fluidity and proficiency in solutionising between web and native app experiences

- Highly collaborative approach, thriving in cross-functional teams with engineers, product managers, and data analysts

- Strong communication and storytelling skills for different types of audiences, including senior stakeholders and leadership

Growth and acquisition mindset

- Understanding of conversion funnel design and optimisation

- Experience working closely with marketing, SEO, and growth teams

- Comfort with experimentation and data-driven design decisions

AI and emerging technology perspective

- Hands-on experience using AI tools to accelerate design work

- Thoughtful opinions on AI's role in user experiences

- Understanding of how emerging technologies might change user behaviour and expectations for Artsy

Brand and experience thinking

- Ability to design experiences that build brand affinity alongside functional goals

- Experience creating cohesive experiences across different touchpoints/channels

- Understanding of how product design contributes to brand positioning

- Strong sense of aesthetics, trends and role of social media & off-channel experiences in discovery

- Strong visual, microinteraction design and typographic skills.

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