Product Marketing Lead - CRM

About this role

Zeta helps enterprise brands connect customer data, intelligence and activation to create better customer experiences and measurable growth.

We are investing in the UK as a priority growth market and are looking for a commercially minded Product Marketing leader to translate Zeta’s capabilities into compelling propositions for UK enterprise customers, prospects and partners.

You will own the UK messaging, value propositions, competitive insight, and sales and partner enablement that support strategic customer expansion and selective enterprise new-logo growth. Your focus will be making it clear why Zeta, why now and how our capabilities address the priorities of complex enterprise brands, both directly and alongside our partners.

Reporting into Global Marketing and working closely with the President, UK, you will connect global product marketing strategy with local customer needs, partner opportunities and commercial priorities.

You will partner particularly closely with the GVP, Customer Growth, the GVP, Enterprise Sales, Key Account Directors (Impact Partners), Solutions Consulting, Product, UK Marketing and our partner ecosystem to ensure a consistent and differentiated approach to market.

This is a senior, hands-on role for someone who combines strategic thinking with strong execution, can translate complex technology into clear customer value and enjoys building in a developing market.

Key Responsibilities

UK Positioning and Value Propositions

Translate Zeta’s global positioning into clear, differentiated messaging for the UK enterprise market, maintaining a consistent brand narrative while addressing local customer priorities and buying considerations.

Develop value propositions that connect customer data, intelligence and activation to business outcomes.

Build messaging for priority sectors, use cases and buying committees, including senior marketing, technology, data and business audiences.

Bring Zeta’s portfolio together into a coherent customer story, helping buyers understand how relevant capabilities work together, where to begin and how Zeta can complement their existing technology investments and partner ecosystem.

Ensure UK messaging accurately reflects product availability, deployment requirements and approved product claims.

Customer, Partner and Market Insight

Build a strong understanding of UK enterprise customer needs, buying behaviour, competitive alternatives, partner dynamics and barriers to adoption.

Gather insight through customer and partner conversations, account planning, sales engagements and win-loss reviews. Translate this insight into practical recommendations for messaging, propositions, enablement and go-to-market priorities.

Develop and maintain competitive positioning, battlecards and objection-handling materials. Help commercial teams articulate meaningful differentiation against established marketing clouds, customer engagement platforms and specialist providers.

Represent the UK customer, partner and market perspective in Global Product Marketing and Product discussions, bringing evidence of commercial opportunities, recurring customer needs and competitive gaps.

Strategic Customer Growth and Enterprise Sales

Partner with the GVP, Customer Growth, the GVP, Enterprise Sales and Key Account Directors (Impact Partners) to develop propositions that support customer retention, expansion, broader adoption of Zeta’s capabilities and selective enterprise new-logo growth.

Translate strategic account priorities and commercial opportunities into clear customer narratives, use cases and value propositions.

Help teams explain how relevant Zeta capabilities can address customer priorities, complement existing investments and deliver measurable business value.

Develop value-led messaging for appropriate adoption of and upgrades to the Zeta Marketing Platform (ZMP), working with Product and Solutions Consulting to ensure technical and product accuracy.

Support strategic account workshops, executive conversations and priority opportunities with tailored narratives, customer proof, competitive differentiation and relevant use cases.

Enterprise Sales and Customer Growth Enablement

Equip Customer Growth, Enterprise Sales, Key Account Directors (Impact Partners) and Solutions Consulting with the messaging and tools required to engage complex enterprise buying committees.

Create and maintain UK-relevant sales presentations, solution narratives, use-case briefs, competitive materials, objection-handling guides and customer-facing content.

Develop business-value frameworks that help commercial teams connect Zeta’s capabilities to customer objectives and measurable outcomes.

Work with Solutions Consulting to align sales narratives and demonstration storylines. Contribute differentiated messaging to priority proposals, expansion opportunities and competitive pursuits, including opportunities pursued jointly with partners.

Deliver practical enablement sessions and gather feedback from the field. Ensure materials are current, accessible and actively used, refining them based on customer response and commercial team needs.

Partner Propositions and Enablement

Work with UK leadership and the teams responsible for partner relationships to develop compelling joint propositions with priority agencies, agency groups, consultancies, systems integrators and technology partners.

Define how Zeta’s capabilities and partner expertise work together to address specific customer needs. Develop sector-specific and use-case-led narratives that clearly explain the value of the combined offering.

Create partner-facing presentations, solution briefs, use cases, competitive guidance and enablement materials. Help partner teams understand where Zeta fits, which customer opportunities are most relevant and how to communicate our differentiated value.

Support joint go-to-market and co-selling activity by equipping Zeta and partner teams with consistent messaging,…