Lead Digital Product Manager, Falcon Guide

About this role

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role: Digital Product is CrowdStrike's product team for crowdstrike.com — owning the site's roadmap, point of view, and end-to-end experience from awareness to action. This will be a net new role on the digital product team to lead Falcon Guide.

Falcon Guide is the team's flagship initiative: an AI-assisted guided discovery and conversion system that evolves in three phases into a fully personalized, agentic buying experience. This role owns the Falcon Guide product roadmap end-to-end, partnering directly with UX Design, Content, AIO, Engineering, Digital PLG, and Digital Intelligence to define, sequence, and bring it to life with advanced measurement, intelligence and iteration. This role reports to the Director, Digital Product.

What You’ll Do: Own the Falcon Guide product roadmap end-to-end — Phase 1 - guided discovery, rules-based conversion acceleration

Phase 2 - personalized journeys, buying-group identity, CJA/AJO integration

Phase 3 - Charlotte AI integration, full agentic operating model

Own the requirements, roadmap and experience for Falcon Guide to operate efficiently and drive conversion, tracking key performance metrics such as: Task-completion rate

Successful action rate

Latency

Cost per action

Adoption by customer segment

Time to value

Consumption and scaled deployment

Partner directly with peer digital teams, such as: Design to guide prototyping and brand guidelines

Engineering to scope technical feasibility, drive delivery against the roadmap and convert emerging AI patterns into reusable platform capabilities.

Digital PLG to align Falcon Guide's trial-funnel and personalization touchpoints with the broader conversion motion.

Digital Intelligence to measure engagement, discovery and conversion across customer journeys and segments.

AIO and Content to ensure Falcon Guide's content structure, citation architecture, and generated responses are optimized for AI discoverability and consistent with CrowdStrike's broader AI-share-of-voice strategy — treating Falcon Guide as both a conversion surface and a citable content asset.

Represent Falcon Guide's priorities, progress and performance to senior stakeholders, including Digital Experience and Marketing leadership.

What You’ll Need:

B.S./B.A. or equivalent preferred, plus 8+ years of relevant product management experience (flexible depending on demonstrated performance and potential).

Experience building guided-discovery, recommendation, personalization, or conversational customer-facing products

Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Understanding of agent architectures, including planning, memory, tool use, orchestration, and multi-step reasoning.

Experience taking products from 0→1 and then scaling them.

Ability to coordinate engineering, design, GTM, and stakeholders without direct authority.

Strong cross-functional influence skills — able to adapt communication style across engineering, marketing, and executive audiences.

Comfortable being the senior product voice on a high-visibility initiative with executive attention.

Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Bonus Points:

Recent experience shipping agentic products within the preceding 12–18 months.

Experience with personalization/journey orchestration platforms (e.g., Adobe Journey Optimizer, Adobe Target).

Background in B2B or PLG (product-led growth) motions, particularly trial conversion.

Experience working for a SaaS security company.

Benefits of Working at CrowdStrike:

Market leader in compensation and equity awards

Comprehensive physical and mental wellness programs

Competitive vacation and holidays for recharge

Paid parental and adoption leaves

Professional development opportunities for all employees regardless of level or role

Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

Vibrant office culture with world class amenities

Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed,…