Head of User Acquisition (Europe)

About this role

Our client is a fast-growing AI company revolutionizing conversational AI experiences for roleplay, gaming, social interactions, and creative writing.
They are seeking a Head of User Acquisition to join their growth team and lead performance-driven campaigns across multiple platforms, driving user acquisition and scaling their innovative AI product.
Key Responsibilities

• Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across direct publisher buys and adult ad networks like Exoclick, TrafficJunky, TrafficStars, and Adsterra.

• Data-Driven Decision Making: Use advanced analytics tools to monitor performance, conduct A/B tests, and optimize campaigns for maximum ROI.

• Creative Testing: Test and optimize ad creatives continuously, adjusting based on performance metrics and feedback.

• Automation Tools: Implement automation tools to enhance campaign management and streamline processes.

• Partnership Development: Build and maintain strong relationships with publishers and ad networks, negotiating favorable terms for ad placements.

• Market Research: Stay informed about industry trends, platform policy changes, and emerging opportunities to adapt strategies effectively.

• Reporting: Provide detailed performance analysis and actionable insights to refine advertising strategies.

• Compliance Management: Ensure all campaigns comply with platform regulations and manage risks related to adult content advertising.

Your Qualifications

• Ideally, experience in media buying with success on platforms like ExoClick, TrafficJunky, and TrafficStars.

• Proficiency in tools such as Google Analytics, Voluum, and other analytics platforms.

• Familiarity with ad formats like banners, preroll, push traffic, and interstitials.

• Fluent in English with excellent communication and collaboration abilities.

What We Offer

• Contract: Flexible, with a preference for B2B arrangements.

• Remote Work: Fully remote position with the freedom to work from anywhere.

• PTO: 4 weeks of paid time off.

Originally posted on Himalayas