Head of User Acquisition | Betty CA

About this role

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.

• Bring the Olives - we offer premium customer experience.

• Think Big - we believe in always striving for more.

About the Role:

We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android.

This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.

The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.

Key Responsibilities:

• Own the User Acquisition strategy across Web, iOS and Android.

• Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.

• Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.

• Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.

• Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.

• Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.

• Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.

• Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.

• Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.

• Communicate performance, opportunities, risks and recommendations clearly to senior leadership.

Requirements:

• 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.

• Significant experience managing large-scale paid acquisition across both web and mobile apps.

• Proven experience leading and developing performance marketing teams.

• Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.

• Strong understanding of mobile attribution, measurement and performance analytics.

• Experience managing substantial budgets with clear commercial accountability.

• Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.

• Excellent stakeholder management and communication skills.

• Ability to operate effectively in a fast-paced, high-growth environment.

• Fluency in written and spoken English.

Nice to Have:

• Experience in iGaming or online gaming.

• Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.

• Experience with programmatic app acquisition and a broad mix of paid media channels.

• Familiarity with regulated advertising environments.

What we offer:

• Competitive salary

• Premium Health insurance

• Career and skills development opportunities

• Fun and collaborative team environment

• New modern office space