Director of Integrated Search

About this role

ABOUT HONEYDEW 👋

No one should suffer from a treatable skin disease because they couldn’t access care. That’s what Honeydew http://honeydew.com is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We’ve helped 40,000+ patients get life-changing results, we’re growing 5x YoY, and we’re just getting started.

OPPORTUNITY 📈

Search is no longer a single channel. A patient researching “best treatment for cystic acne” might ask ChatGPT, click a Google result, or get served a paid ad — sometimes all three in the same session. We want Honeydew winning all of it.

We’re looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search.

You’ll report directly to Honeydew’s Head of Growth Connor Kreutz https://www.linkedin.com/in/connorkreutz/, and you’ll work with our rockstar paid search lead, who’s driving paid search forward today.

This is a high-ownership, high-autonomy role. You’ll join paid and organic search programs performing strongly, and you’ll bring them to the next level. The right person thinks about search psychologically, not just mechanically: understanding what someone is really asking when they type a query, and building the architecture to meet them there across every surface.

You’re the right person if you:

- Think in systems – you see how organic authority, paid signals, and AI citations reinforce each other, and you can scale that system to support acquisition goals

- Have genuine intuition about search intent – the psychology behind a query, not just its volume. You think about the holistic patient journey for folks who find Honeydew through these channels.

- Can work with a talented paid search lead and build a high-performance team over the long-run

- Move fast and own outcomes – you don’t need a big team or a perfect brief to create leverage

- Translate search performance into business impact – signups and revenue

WHAT YOU’LL DO

ORGANIC SEARCH (SEO)

- Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority

- Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time

- Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization

- Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries

- Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability

- Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture

AI SEARCH VISIBILITY (AEO/GEO)

- Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms

- Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks

- Build and own AI citation tracking and reporting – establish baselines, set targets, iterate

- Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces

- Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward

- Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare

PAID SEARCH (SEM)

- Partner with our Growth Lead https://www.linkedin.com/in/zyanyaotal/ who owns paid search today – support setting priorities and be a sounding board for strategy

- Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing

- Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels

- Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions

STRATEGY & REPORTING

- Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition

- Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership

- Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both

- Run structured experiments across channels and make fast, data-driven decisions from them

QUALIFICATIONS

REQUIRED

- 5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth

- Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation

- Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results

- Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis

- Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better

- Strong content strategy instincts – you understand what makes content rankable, citable, and convertible

- CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it

- Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio

- Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it

- High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity

NICE TO HAVE

- Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals

- Background in digital PR or…