Director, Marketing Strategy

About this role

<div> <p><span data-contrast="auto">We are a Canadian leader in digital automotive solutions. Our flagship brands — </span><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">AutoSync</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Dealertrack Canada and CMS</span></strong><span data-contrast="auto"> — help Canadians buy, sell, and finance vehicles with confidence.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto"> is Canada’s largest automotive marketplace, with over </span><strong><span data-contrast="auto">25 million monthly visits</span></strong><span data-contrast="auto">. </span></p> <p><span data-contrast="auto">As part of </span><strong><span data-contrast="auto">AutoScout24 group</span></strong><span data-contrast="auto">, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> </div> <div><span data-contrast="auto">Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></div> <div> <p><strong>Role Summary:</strong></p> <p>As Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and he end-to- end accountable for marketing.</p> <p>This is a strategy-led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel.</p> <p>You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade-offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.</p> </div> <p><strong><span data-contrast="auto">What you'll do</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li>Own multi-million CA$ consumer marketing budget in Canada.</li> <li>Be accountable for marketing outcomes - leads, sessions, brand impact etc.</li> <li>Define and drive full-funnel strategy – optimal channel mix; balance short-term demand and long-term brand.</li> <li>Set the standard for analytical rigor. Work hands-on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.</li> <li>Lead brand and content marketing, including creative briefing, media planning briefing and impact measurement</li> <li>Steer performance marketing via a central team. You don’t run campaigns - you decide where to push, pull back, and allocate budget.</li> <li>Lead monthly reviews with senior executives on marketing performance, risks and tradeoffs.</li> <li>Lead and develop a high-performing team.</li> </ul> <p><strong><span data-ccp-props="{"335559738":240,"335559739":240}">What you'll need:</span></strong></p> <ul> <li>12+ years in marketing or growth strategy.</li> <li>You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.</li> <li>Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.</li> <li>Managed brand investments (e.g. TV, OOH, audio) with clear impact</li> <li>Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.</li> <li>Led teams and developed talent.</li> <li>Confident presenting to / discussing tradeoffs with senior non-marketing executives.</li> </ul> <p><strong><span data-ccp-props="{"335559738":240,"335559739":240}">What's in it for you:</span></strong></p> <p> </p> <p><span data-contrast="none">We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.</span><span data-ccp-props="{"335559685":0}"> </span></p> <ul> <li><span data-contrast="none">Gym discounts</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="none">Employee and Family Assistance program</span><span…