Director, Product Marketing

About this role

TAKE YOUR CAREER TO NEW HEIGHTS WITH LOOPIO! 🚀✨

Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market.

Note: This is an existing vacancy on the team

💻 WHAT YOU’LL BE DOING

- Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position

- Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan

- Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue

- Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use

- Partner with the senior leadership team on long-term product and market strategy, representing the voice of the customer and the market in major planning cycles

- Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team

- Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions

- Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events

✨ WHAT YOU’LL BRING TO THE TEAM

- 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line

- Experience with AI-driven products and how they change buyer behavior and competitive dynamics

- Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption

- Strong executive presence and the ability to influence senior stakeholders across all functions

- Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day

- A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it

- Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike

- Experience mentoring or informally leading other product marketers or GTM professionals

- Experience in the proposal, RFP, or sales enablement space is a plus

WHERE YOU’LL WORK 📍

- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

- Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇺🇲 US, 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru), and 🇬🇧 London.

- The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

- We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

- You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday

- We encourage asynchronous collaboration to effectively work as a global #OneTeam!

WHY YOU’LL ♥️ WORKING AT LOOPIO

- Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice https://lattice.com/e-lp/talent-products?utm_source=google&utm_medium=paid-search&utm_campaign=NOAM_Google_Search_Brand_Core_Tier_1__OCT-Conv-Test-HR&utm_adgroup=Brand_Core_Tier_1&attribution=lattice-mktg&_bt=645279480236&_bk=lattice&_bm=p&_bn=g&_bg=149106216630&cq_src=google_ads&cq_cmp=19577143427&cq_con=149106216630&cq_term=lattice&cq_med=&cq_plac=&cq_net=g&cq_plt=gp&qgad=645279480236&qgterm=lattice&gad_source=1&gclid=Cj0KCQiA-5a9BhCBARIsACwMkJ4OzbQBp30JTrxoLWSv3ht4C0NBeu9uyrTE7GCIu8D_lqBGuC3CG7kaAiWnEALw_wcB for our 1:1s and performance conversations

- You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

- We offer a wide range of health and wellness benefits https://loopio.com/perks-benefits/ to support your physical and mental well-being, starting day 1️⃣ with Loopio.

- We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

- We’ll give you a Claude account to experiment with, automate your routine tasks, and build tools so you can work smarter every day.

- You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

…