Director, Integrated Demand Programs

About this role

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

Key Responsibilities
1. Own Integrated Demand Strategy

Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)

Build persona-based, multi-channel programs across paid, owned, and earned channels

Align programs to the full funnel (awareness → pipeline → revenue)

Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion

Translate business goals into data-driven strategies aligned to aggressive growth targets

2. Drive Pipeline and Revenue Impact

Own pipeline targets and marketing-sourced and influenced revenue

Partner with Sales to align on ICP, account targeting, and GTM priorities

Optimize conversion across the funnel using data, analytics, and AI-driven insights

Drive measurable improvements in funnel velocity and efficiency

3. Lead Integrated Campaign Execution

Orchestrate campaigns across:
Digital (web, paid media, SEO/SEM)

Field marketing (events, ABM)

Content (thought leadership, case studies, AI narratives)

Lifecycle and nurture programs

Ensure consistent messaging and seamless customer experience across channels

Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting

4. Build Scalable Campaign Frameworks

Develop repeatable, scalable frameworks that regional and field teams can localize and deploy

Standardize campaign planning, execution, and measurement processes

Leverage AI and agentic AI to automate and scale campaign orchestration

5. AI & Agentic AI Leadership

Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions

Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)

Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches

6. Cross-Functional Leadership
Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority
7. Data-Driven Optimization
Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes
Core Metrics

Pipeline generated (sourced and influenced)

Marketing contribution to revenue

Campaign ROI and efficiency

Funnel conversion rates

Engagement across target accounts and segments

Required Experience

10+ years in B2B SaaS marketing, demand generation, or integrated campaigns

Proven experience leading global, multi-channel demand programs

Experience marketing AI/ML-based products or platforms

Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows

Strong understanding of:
ABM (Account-Based Marketing)

Marketing automation (Marketo, Eloqua, HubSpot)

CRM (Salesforce)

Experience partnering closely with enterprise sales teams

Track record of driving measurable pipeline and revenue impact

Key Skills & Competencies

Strategic thinking with strong execution discipline

Strong business acumen with a focus on pipeline and revenue outcomes

Cross-functional leadership and influence

Data-driven decision making

Ability to operate in fast-paced, high-growth environments

Ability to translate complex AI and agentic AI concepts into clear business value

Leadership Mindset

Bias for action with strong ownership and accountability

Innovative and forward-thinking, especially in applying AI to marketing

Comfortable operating in ambiguity and driving clarity

Collaborative, yet decisive and results-oriented

What Differentiates This Role

Full-funnel ownership: accountable for pipeline and revenue, not just leads

Campaign orchestration at scale: connecting global strategy with regional execution

AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization

Tight alignment with Sales: marketing is accountable to business outcomes, not activity

What Differentiates This Role

Full-funnel ownership: accountable for pipeline and revenue, not just leads

Campaign orchestration at scale: connecting global strategy with regional execution

AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization

Deep alignment with Sales: marketing is accountable to business outcomes, not activity

Why This Role Matters
This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.
Why Join Us

Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio

Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape

Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization

Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution

Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing

Grow your leadership footprint: High visibility with…