Data Analyst | Betty CA

About this role

<p> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">About Us:</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">Betty Canada</span> is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">Our Values:</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">We are honest </span><span style="font-family: Calibri; font-size: 11.0pt;">- we value honesty in all aspects.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">Bring the Olives</span><span style="font-family: Calibri; font-size: 11.0pt;"> - we offer premium customer experience.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">Think Big</span><span style="font-family: Calibri; font-size: 11.0pt;"> - we believe in always striving for more.</span></li> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">Key Responsibilities:</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Own deep-dive analysis of player and commercial behavior — where value is created, where it leaks, and what we should do about it.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Form and test hypotheses about why things happen, and turn the answer into a recommendation — including how it affects our players.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Work with large event-level data in Redshift to run deep-dives and ad-hoc investigations.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Lead advanced analyses: cohort analysis, segmentation, LTV and retention modelling, funnel optimization, effectiveness measurement.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Find opportunities and inefficiencies across player segments, games, providers, payment flows, and channels.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Support experimentation and A/B testing: define success metrics, analyze results, and know when a result is real.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Build and maintain the reporting the business runs on, from the tables underneath to the dashboards on top.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Present findings and recommendations credibly to any audience, up to…