Data Analyst | Betty UK

About this role

About Us

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain.

Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

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We are honest - we value honesty in all aspects.

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Bring the Olives - we offer premium customer experience.

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Think Big - we believe in always striving for more.

Key Responsibilities:

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Own deep-dive analysis of player and commercial behavior - where value is created, where it leaks, and what we should do about it.

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Lead advanced analyses on correlations between key metrics.

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Work with large event-level data to run deep-dives and ad-hoc investigations.

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Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others.

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Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.

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Build, define and validate the reports the business runs on.

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Present findings and recommendations credibly to the stakeholders.

What we're looking for:

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3+ years in data analytics - ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.

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Advanced SQL, with Redshift or a comparable cloud data warehouse.

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Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.

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Experimentation and statistical reasoning, including an instinct for correlation vs. causation.

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The ability to work with messy, incomplete, evolving data and still produce something reliable.

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Clear communication - you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.

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Being comfortable in a fast-paced environment.

What we offer:

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Competitive salary

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Performance-based bonus

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Career and skills development opportunities

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Fun and collaborative team environment

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New modern office space