Customer Marketing Analyst

About this role

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

Polymarket is looking for a CRM Analyst to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com http://polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.

This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

What You'll Do

- Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com http://polymarket.com

- Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives

- Help design programs covering engagement, cross-sell, churn mitigation, and reactivation

- Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle

- Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most

- Run fast, data-driven experiments to increase engagement around key events, markets, and moments

- Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends

- Partner with Product on feature adoption, notification strategy, and real-time messaging systems

- Collaborate with Data on modeling, cohort analysis, and predictive segmentation

- Work with Design on campaign creative and to optimize content based on experimentation

What We're Looking For

- 1–3 years of experience in retention, lifecycle, or growth marketing

- Flexibility to work on evenings and weekends

- Hands-on experience with common CRM platforms (e.g. Braze, Customer.io http://Customer.io, Optimove) used to build customer journeys

- Experience with segmentation across CDPs (e.g. Hightouch, Segment)

- Exposure to retention across web and mobile

- Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation

- Working understanding of segmentation, personalization, and orchestration strategy

- Clear communicator who can move quickly in a high-velocity, event-driven product

- Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends

- (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces

BENEFITS

- Competitive salary & equity

- Unlimited PTO

- Full Health, Vision, & Dental coverage

- 401k match

- Hardware setup: new MacBook Pro, big display, & accessories