Creative Strategist

About this role

Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners.
Through data-driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale.
Founded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, we’re now building the team that will take us into our next stage of growth.
We work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen.
Our Culture:
Growth mindset. We're hungry to learn and improve.
Take full responsibility for every outcome—no excuses.
Obsess over results. We're here to make a measurable impact.
We’re data-obsessed. We let numbers, not opinions, guide our decisions.
Client success is our success. Period.
No ego. The best idea wins, regardless of who it comes from.
Radical candour. We give and receive honest feedback to fuel growth.
No job is too small. We support each other and JFDI.

Work from anywhere
We’re remote-first and impact-first.
Work from wherever you’re most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in-person meetups.
We also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered.
You must be able to work in a UK timezone.

Role overview
We’re hiring a Creative Strategist to help build, lead and scale Aperture’s performance creative engine.
This is not a “make pretty ads” role.
This role sits at the intersection of:

Performance marketing
Social-native copywriting
User psychology
Creator-led production
AI-native research
Creative testing systems
Funnel and offer strategy
Platform-native growth

Your job is to make sure creative is never the ceiling on growth.
You will turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts that can be tested, iterated and scaled across Meta, TikTok, YouTube Shorts, Reels, creator content, AI-generated workflows and emerging placements.
You will work closely with:
The performance team, to understand what is actually converting
Growth managers, to align creative strategy with commercial priorities
Product and funnel owners, to connect ads with onboarding, pricing and conversion
Creators and production teams, to turn concepts into assets
Clients, to explain the thinking behind creative strategy and testing
The best person for this role is commercially sharp, socially fluent, deeply curious about people, and excited by how AI is changing the creative process.
Why this role matters
Creative is now one of the biggest levers in paid acquisition.
As targeting becomes more automated, platform signals become more complex, and competition increases, growth teams need stronger creative systems. Meta’s newer delivery systems rely heavily on creative signals, variation and structured testing, meaning creative volume and diversity are becoming central to performance.
At the same time, generative AI is changing how creative teams research, concept, produce and iterate. Leading marketing teams are using AI to speed up production, personalise messaging, analyse customer feedback and scale creative experimentation.
This role exists to keep Aperture ahead of that shift.
You’ll help us build creative systems that are faster, sharper, more human, more automated and more commercially effective.

Key responsibilities
Creative strategy
Turn customer insight and performance data into clear, testable creative angles.
Translate product positioning into social-native concepts across UGC, paid social and emerging formats.
Write hooks, scripts and briefs that actually drive action, not just attention.

Copy and messaging
Write sharp, platform-native copy.
Use real customer language to create relevance, tension and belief.
Push beyond surface-level personas into real motivations, objections and triggers.

Testing and performance
Build and run structured creative tests with clear hypotheses.
Work closely with performance to understand what’s converting and why.
Scale what works, kill what doesn’t, and document learnings.

Creative systems
Ensure creative never bottlenecks growth.
Build simple, repeatable systems for briefing, production and iteration.
Maintain high creative velocity across accounts.

AI and workflows
Use AI to speed up research, ideation and iteration.
Test new tools and workflows continuously.
Help the team move faster through structured AI usage.

Creators and scaling
Work with creators and internal teams to turn strategy into high-performing content.
Identify repeatable formats, creators and angles.
Manage fatigue through structured iteration, not duplication.

Funnel alignment
Work closely with growth leads to connect creative with landing pages, onboarding and pricing.
Understand where performance problems actually sit across the funnel.

Requirements
Experience working with creators, UGC, or content pipelines at scale.
Proven experience in performance-led creative, paid social, or growth strategy.
Actively using AI tools in your workflow across research, ideation or production.
Comfort working directly with performance data and using it to inform creative decisions.
Experience in apps, subscriptions, DTC or performance-driven environments is a strong plus.
Strong track record of developing concepts that drove measurable results, not just engagement.
Deep understanding of short-form, social-native content across TikTok, Meta, Reels and similar platforms.

Skills and mindset
No task is beneath you.
You are fast, but structured.
You have high attention to detail.
You think in angles, not just formats.
You are not precious about…