Creative Strategist - 20hrs+/week - freelance & 100% remote

About this role

Skull Bliss a 100% online-based home décor boutique, bringing the traditional craft of Balinese skull carving to the world while giving back to local communities. We are a fun, talented, and driven team that works fully remote while maintaining a collaborative, team-oriented spirit.

About the Role — Creative Strategist

In this role, you’ll lead creative strategy for two of our flagship brands: Skull Bliss and Noro Arts.

While Skull Bliss celebrates intricate craftsmanship and cultural heritage, Noro Arts focuses on contemporary design — creating modern objects that fuse artistic expression with clean, minimal aesthetics.

Tasks

Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts

Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights

Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers

Develop storylines, hooks, and visual directions for new ads (both video and image formats)

Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements

Continuously optimize existing creatives based on performance data

Research social media and advertising trends to refine and evolve our brands’ creative direction

Requirements

Experience in Creative Strategy, ideally in a performance-driven environment

Strong analytical mindset with the ability to connect data to creative decisions

Proven experience in writing creative briefs and collaborating with performance and design teams

A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram

Very good English skills, both written and spoken

Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently

Benefits

We are a proud Remote Working Employer! Let us know your favourite out-of-office workplace and lead a “work from everywhere” lifestyle

Keep your balance with flexible working hours keeping the peak periods in mind where we’d need your flexibility in working hours. We create family-friendly surroundings by offering part-time and flexible working hours, respecting commercial peak times (festive seasons/sale periods)

The freedom to actively participate in shaping operational marketing and the opportunity to develop professionally

A culture of trust, empowerment and constructive feedback in a positive and inspiring work atmosphere

Dynamic team with flat hierarchies, short decision paths and an open and positive feedback culture

Personal discounts

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