Consultant Relations Senior Manager

About this role

Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As the Consultant Relations Senior Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
BetterHelp is looking for a Consultant Relations Senior Manager to help accelerate the growth of our Enterprise business by building and activating relationships across the employee benefits broker and consultant ecosystem.
In this role, you’ll own broker and consultant engagement across assigned markets, identifying the firms, offices, and individual relationships with the greatest potential to expand BetterHelp’s reach and generate new business opportunities. You’ll build trusted relationships, develop and execute engagement strategies, and help brokers and consultants understand, evaluate, and confidently introduce BetterHelp to their clients.
We’re looking for a relationship-driven, commercially minded professional who understands how influence works within the employee benefits ecosystem. You know how to operate at both the organizational level, through enablement, programming, events, and go-to-market initiatives, and the individual level, by developing trusted relationships and credibility with brokers and consultants. You’ll have meaningful autonomy in determining where to focus your efforts, how to activate relationships, and how to translate partner engagement into measurable business impact.
Reporting to the Head of Enterprise Sales, you’ll use market intelligence, partner insights, internal data, and strong relationship-building skills to identify opportunities, generate pipeline, and strengthen BetterHelp’s position within the employee benefits market.
What will you do?
Own Broker & Consultant Relationships

• Build and nurture strong, trust-based relationships with employee benefits brokers, consultants, and other trusted advisors across assigned markets.

• Independently identify and prioritize the firms, offices, and individual relationships with the greatest potential to influence pipeline, revenue, and market awareness.

• Develop engagement strategies tailored to individual partners, firms, and markets based on their needs, influence, client base, and potential opportunity.

• Serve as a primary BetterHelp relationship owner for assigned brokers and consultants, maintaining consistent, high-quality engagement across virtual and in-person interactions.

• Establish BetterHelp as a trusted behavioral health partner by developing credibility, understanding partner needs, and delivering a strong and responsive partner experience.

• Maintain relationships over time through thoughtful outreach, education, programming, events, and other engagement opportunities.

Generate & Activate Pipeline

• Own the development of broker and consultant-sourced opportunities, activating relationships to generate qualified pipeline for Account Executives.

• Identify opportunities within partner books of business and work proactively with brokers and consultants to create introductions and new conversations.

• Partner closely with Account Executives to transition qualified opportunities and determine the right strategy for advancing broker and consultant-sourced business.

• Support client pitches, RFPs, finalist presentations, and other key stages of the sales process where broker or consultant involvement can help advance an opportunity.

• Maintain visibility into partner-generated opportunities and use engagement and pipeline data to evaluate relationship effectiveness and inform where to invest time and resources.

• Take accountability for the quality and growth of broker and consultant-sourced pipeline within assigned markets.

Drive Partner Enablement & GTM Execution

• Execute and operationalize partner enablement and go-to-market programs that help brokers and consultants effectively understand, evaluate, position, and support BetterHelp’s solutions.

• Determine the appropriate cadence, programming, education, and outreach needed to strengthen relationships and increase awareness of BetterHelp across assigned markets.

• Deliver partner-facing presentations, training, resources, and sales tools in collaboration with Sales, Partnerships, Marketing, Product, and other internal teams.

• Translate BetterHelp’s value proposition into relevant and compelling stories that resonate with brokers, consultants, and their clients.

• Identify opportunities for events, meetings, educational programming, and other engagement strategies that deepen relationships and create new business opportunities.

• Ensure partner-facing messaging and experiences are consistent, relevant, actionable, and aligned with BetterHelp’s broader go-to-market strategy.

Use Insights to Strengthen Our Approach

• Use internal data, market intelligence, partner feedback, and performance metrics to continuously evaluate and strengthen broker and consultant engagement strategies.

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