AP - Appointment Setter - Outbound Sales & Lead Generation | South Africa (Remot

About this role

Note: This is for active pooling purposes only. Submitting your application does not guarantee employment. Your details will be kept on file and considered for future opportunities as they become available.

We are seeking a proactive, results-driven, and highly motivated Appointment Setter to take ownership of outbound prospecting, lead generation, and appointment scheduling. The primary focus of this role is to identify and engage prospective clients, particularly schools, nurseries, and childcare providers, build meaningful business relationships, and generate qualified appointments for the on-the-ground sales team to follow up and close.
The ideal candidate has a strong work ethic, excellent telephone communication skills, a professional and clear speaking voice, and the confidence to initiate conversations with decision-makers. They should be comfortable conducting high-volume outbound outreach, handling objections, following up consistently, and maintaining accurate records of prospect interactions.
We are looking for someone who takes ownership of the prospecting process, understands the importance of building a strong sales pipeline, and is motivated by achieving targets and contributing directly to business growth. Experience in outbound sales, appointment setting, lead generation, or the education and childcare sectors would be highly advantageous.
Position: Appointment Setter – Outbound Sales & Lead Generation
Salary: £750–£1,000/month
Working Hours & Conditions: UK business hours; full-time (remote)
Holidays: TBD
Key Responsibilities
1. Outbound Prospecting & Lead Generation

• Conduct outbound calls, emails, and other outreach activities to identify and engage prospective clients.

• Proactively reach out to schools, nurseries, childcare centers, and other relevant education or childcare providers.

• Research prospective organizations to identify key decision-makers, including school owners, nursery managers, directors, and administrators.

• Introduce the company's products or services, communicate their value proposition, and generate interest among potential clients.

• Build and maintain a consistent pipeline of qualified prospects for the sales team.

• Take ownership of daily prospecting activities and consistently work toward agreed outreach and lead generation targets.

2. Appointment Setting & Qualification

• Schedule qualified appointments, calls, or meetings between prospective clients and the on-the-ground sales team.

• Assess prospect suitability, interest, needs, and readiness before arranging appointments.

• Gather relevant information about each prospect to help the sales team prepare for follow-up conversations.

• Confirm scheduled appointments and conduct follow-ups to minimize cancellations and no-shows.

• Ensure appointments meet agreed qualification criteria and provide clear, accurate handover notes to the sales team.

• Coordinate appointment schedules based on prospect availability and the sales team's requirements.

3. Relationship Building & Follow-Up

• Establish rapport with prospective clients through professional, friendly, and persuasive communication.

• Build relationships with key decision-makers and maintain regular contact with prospects who may not be ready to engage immediately.

• Follow up on previous outreach attempts, unanswered calls, and interested prospects to maximize conversion opportunities.

• Maintain a professional and consistent approach when handling objections, questions, and requests for additional information.

• Nurture leads over time and identify opportunities to move prospects further along the sales pipeline.

4. Sales Pipeline & CRM Management

• Maintain accurate and up-to-date records of calls, emails, prospect details, outcomes, follow-up activities, and appointments.

• Use the company's CRM or lead management system to track prospect interactions and monitor pipeline progress.

• Categorize leads based on qualification, interest level, and next steps.

• Ensure all appointments and prospect handovers are properly documented.

• Provide regular updates on outreach activity, lead quality, appointment conversion rates, and pipeline performance.

• Identify trends, challenges, and opportunities to improve prospecting effectiveness.

5. Target Achievement & Performance Improvement

• Meet agreed daily, weekly, and monthly targets for outbound calls, prospect engagement, qualified leads, and booked appointments.

• Monitor performance against key metrics and take proactive steps to improve results.

• Test and refine outreach messaging, call scripts, and follow-up approaches to improve engagement and conversion rates.

• Share feedback from prospects with the sales and management teams to help improve sales strategies and messaging.

• Demonstrate accountability for results and continuously seek ways to improve productivity and appointment quality.

6. Collaboration with the Sales Team

• Work closely with the on-the-ground sales team to align prospecting activities with business priorities and target markets.

• Provide clear handovers, including prospect background, key contacts, identified needs, and previous interactions.

• Coordinate appointment schedules and communicate any changes or relevant updates promptly.

• Gather feedback from the sales team on appointment quality and conversion outcomes.

• Refine lead qualification criteria and targeting strategies based on sales team feedback and results.

Requirements
Qualifications and Experience

• Previous experience in appointment setting, outbound sales, telemarketing, lead generation, telesales, or business development is preferred.

• Experience engaging business decision-makers through telephone-based outreach.

• Experience targeting schools, nurseries, childcare providers, education organizations, or similar sectors is highly desirable.

• Demonstrated ability to generate leads, book qualified appointments, and meet performance targets.

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