Web Strategy, SEO & AI Lead

About this role

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform.

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency.

With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

Harness is looking for a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and offsite strategy: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors.

About the role

AEO & Discoverability

• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).

• Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.

• Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.

• Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.

• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.

• Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).

• Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.

Web Strategy & Ownership

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).

• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.

• Continuously evolve the website to reflect product launches, positioning updates, and market trends.

Conversion & Performance Optimization

• Optimize key conversion paths across the site (product pages, solutions, resources, demos).

• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.

• Partner with demand gen on landing pages and campaign experiences.

About you

• 6+ years of experience in SEO in a B2B SaaS or tech environment.

• Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.

• Proven experience owning and operating a high-traffic, high-impact website.

• Strong hands-on SEO expertise (technical, on-page, and content)

• Strong understanding of B2B buyer journeys and how websites support demand generation.

• A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice to Have

• Experience in DevOps, cloud, or developer-focused products

• Familiarity with marketing automation, personalization, or experimentation tools

• Experience partnering with global teams and supporting international sites

• Basic HTML/CSS…