Web Designer | Betty CA

About this role

<p><strong>About Us:</strong><br>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.<br><br>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.<br><br>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p><br><strong>Our Values:</strong></p> <ul> <li><strong>We are honest</strong> - we value honesty in all aspects.</li> <li><strong>Bring the Olives </strong>- we offer premium customer experience.</li> <li><strong>Think Big </strong>- we believe in always striving for more.</li> </ul> <p><strong> </strong></p> <p><strong>About the role:</strong></p> <p>We are looking for a talented and creative Web Designer to join our growing marketing team.</p> <p>In this role, you will design modern, engaging, and high-performing digital experiences across Betty’s web ecosystem. Your work will include landing pages, campaign pages, gamified experiences, and other web assets supporting our user acquisition and marketing initiatives.</p> <p>You will collaborate closely with User Acquisition, CRO, Brand, Content, Product, and Development teams to transform business and campaign requirements into intuitive and visually compelling experiences.</p> <p>The ideal candidate combines a strong eye for design with a solid understanding of user experience, responsive design, and conversion-focused thinking. You should be comfortable taking a project from an initial brief or wireframe through to a polished, implementation-ready design.</p> <p><strong><br>Key Responsibilities:</strong></p> <ul> <li>Design visually engaging and responsive landing pages, campaign pages, microsites, and other web experiences for desktop and mobile.</li> <li>Translate marketing briefs, business objectives, and user needs into wireframes, mockups, prototypes, and high-fidelity designs.</li> <li>Collaborate closely with User Acquisition and CRO teams to create web experiences that balance brand consistency, usability, and conversion performance.</li> <li>Work with developers to ensure designs are implemented accurately and consistently across devices and browsers.</li> <li>Support the creation and ongoing improvement of interactive and gamified web experiences.</li> <li>Develop and maintain reusable design components, style guides, and scalable design systems.</li> <li>Optimize layouts and user journeys for usability, accessibility, responsiveness, and page performance.</li> <li>Support A/B testing by developing design variations and iterating based on performance data and user feedback.</li> <li>Review implemented pages and perform design QA before launch.</li> <li>Ensure that all designs align with Betty’s visual identity, regulatory requirements, and business objectives.</li> <li>Stay up to date with web design trends, emerging technologies, and industry best practices.</li> <li>Contribute creative ideas that improve our campaigns, digital products, and internal design processes.</li> </ul> <p><strong><br>Requirements:</strong></p> <ul> <li>3+ years of professional experience in web design, UI/UX design, digital design, or a similar role.</li> <li>A strong portfolio demonstrating modern website, landing page, and digital interface design.</li> <li>Strong proficiency in Figma and experience creating components, prototypes, and design systems.</li> <li>Solid understanding of responsive design, usability principles, accessibility, typography, layout, color theory, and visual hierarchy.</li> <li>Ability to turn complex business or marketing requirements into clear and intuitive digital experiences.</li> <li>Good understanding of conversion-focused design and the role design plays in user acquisition and customer journeys.</li> <li>Experience preparing organized, implementation-ready files and collaborating effectively with developers.</li> <li>Strong attention to detail and the ability to maintain quality while working across multiple projects.</li> <li>Excellent communication and collaboration skills.</li> <li>Ability to adapt quickly and perform well in a fast-paced environment.</li> <li>Fluency in written and spoken English.</li> </ul> <p><br><strong>Nice to have:</strong></p> <ul> <li>Experience designing high-performing landing pages for paid marketing campaigns.</li> <li>Familiarity with Unbounce, Webflow, WordPress, or similar landing page and CMS platforms.</li> <li>Familiarity with HTML, CSS, and front-end development workflows.</li> <li>Experience with A/B testing, CRO, or using performance data to improve designs.</li> <li>Experience designing interactive, animated, or gamified web experiences.</li> <li>Experience in the gaming, iGaming, fintech, e-commerce, or mobile entertainment industries.</li> <li>Familiarity with…