VP, Product - Monetization, Identity & Core Services

About this role

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

The VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services.

The role connects the full commercial and access lifecycle: registration, login, account recovery, checkout, payment authorization, subscription management, renewal, retention, and trusted account usage. The leader will build reusable capabilities across products, devices, platforms, markets, and partner channels while balancing fan experience, revenue growth, operational efficiency, security, privacy, and compliance.

This role reports to the SVP Product and partners closely with Product, Engineering, Design, Data, Finance, Legal, Privacy, Security, Trust & Safety, Customer Experience, Marketing, and Business Development.

Core Areas of Responsibility

1. Monetization and Revenue Growth

• Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win-back, cross-sell, and localized payment experiences.

• Improve the end-to-end journey from intent through conversion, activation, renewal, and re-engagement.

• Expand payment-method coverage in strategic markets while preserving a coherent global platform.

• Establish experimentation and measurement practices that connect product changes to subscribers, conversion, ARPU, retention, and revenue.

• Partner with commercial and regional leaders on market-specific opportunities and scalable global solutions.

2. Identity, Access, and Account Services

• Own the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms.

• Improve registration, login, passwordless and OTP access, account recovery, session management, authentication, and cross-platform continuity.

• Define account, household, profile, consent, and identity models that support fan convenience, personalization, trust, and growth.

• Balance frictionless access with protection against account takeover, credential abuse, unauthorized access, and other identity risks.

• Establish shared identity services and integration patterns that enable product teams to build consistently.

3. Payments, Billing, and Financial Reliability

• Own the product strategy for payment processing, billing, payment-method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration.

• Improve payment approval and renewal success while reducing passive churn, payment failures, chargebacks, fraud losses, and finance costs.

• Develop an intelligent multi-PSP strategy, including routing, tokenization, failover, retry logic, risk-aware decisioning, and payment-method optimization.

• Enable reliable global expansion through localized payment methods, installments, alternative billing models, and partner integrations.

• Ensure payment products meet applicable PCI DSS, privacy, financial, and regional regulatory requirements.

4. Core Consumer and Commercial Services

• Identify shared capabilities that should be built once and reused across product domains.

• Establish clear product ownership for account services, membership and entitlement foundations, wallet capabilities, offers and incentives, consent, and monetization data.

• Improve service reliability, observability, operational tooling, and launch readiness.

• Create product standards and APIs that reduce fragmentation and increase delivery velocity across teams.

• Partner with Engineering on architecture-adjacent product strategy without assuming ownership of technical implementation.

5. Trust, Integrity, and Fan Protection

• Partner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys.

• Set product requirements for fraud mitigation, chargeback prevention, account protection, payment risk, abuse prevention, and privacy-aware experiences.

• Ensure risk controls are proportional, explainable, measurable, and designed to minimize false positives and fan friction.

• Establish executive visibility into revenue integrity, account protection, payment health, and customer-impacting incidents.

6. Product Leadership and Operating Model

• Lead and develop a high-performing organization of product leaders and individual contributors across monetization, payments, identity, and core services.

• Set clear ownership boundaries, decision rights, prioritization mechanisms, and outcome-based roadmaps.

• Create a unified operating rhythm across strategy, planning, execution, launch, measurement, and learning.

• Represent the portfolio in executive forums and communicate tradeoffs clearly.

• Build strong partnerships with Engineering and operational functions so platform capabilities are adopted through quality, usability, and measurable value.

Success Measures

• Growth in paid members, premium conversion, checkout conversion, and revenue.

• Improvement in payment approval, renewal success, and localized payment adoption.

• Reduction in passive churn, payment failures, chargebacks, fraud losses, and finance costs.

• Improvement in registration, login, recovery, and cross-platform access success.

• Increased adoption and reuse of shared identity, monetization, and core services.

• Improved reliability, latency, incident recovery, and operational visibility.

• Strong privacy, compliance,…