VP of Sales

About this role

BIS Safety Softwareis a SaaS company on a mission to change how organizations manage safety, learning, and compliance. The product is proven and the customer base is strong; what comes next depends on a sales function built to scale. We're hiring our first VP of Sales to build it: someone who can lead the team we have today, create the roles and systems that don't exist yet, and shape a small, capable team into one that wins consistently.
About the role:
This role takes ownership of the BIS sales function. You'll lead and develop a capable team of account executives, design and build the SDR and inside sales roles around them, and put the process, training, and pipeline discipline in place to turn a small team into a repeatable revenue engine. The mandate is to build the system, not to be it: the playbooks and structure that let a strong rep succeed, rather than a team that lives or dies on rare, exceptional individuals.
You can sell, and you've done it successfully, but the job here is to build a team that sells without you, not to carry the number yourself. This is a build, not a maintenance assignment, and the ambition is significant: we're looking for a leader who can grow new revenue meaningfully and prove a model the company can keep scaling. The leaders who thrive here speak precisely to a sales org they've built before: how they built it, in what order, and the results that proved it worked.
You'll have real autonomy to set the strategy and the trust to act on it, earned through sound judgment and movement on the indicators that matter.
This is an in-person role based out of our Sherwood Park, Alberta office.

Own revenue attainment against the annual target

Lead, coach, and develop the existing and future account executive team

Build out SDRs and inside sales functions

Put real sales process, pipeline management, and forecasting discipline in place

Build the playbooks, onboarding, and training  that make a solid rep win, not only the top performers

Own comp plan design and territory strategy

Keep the CEO informed on pipeline health, forecast, and team performance Built a sales team from scratch, not just inherited or managed one that already existed

Operated at the $10M to $50M stage, where execution wins instead of big-company budgets

Sold complex, multi-stakeholder deals yourself, so you build from real selling experience, not theory

Build the system, not the quarter: the playbooks, training, and comp design that make average reps win

Run on pipeline math, and speak to coverage ratios, ramp, and quota attainment without hedging

Coach first and direct second, holding the team accountable while keeping their trust

Own a miss without blame, reading what the leading indicators were telling you and adjusting from there SaaS experience (strongly preferred, though the right operating experience matters more)

Built or scaled an SDR or inside sales function before

Worked in a modern CRM, ideally HubSpot or Salesforce Employee Stock Ownership Plan (ESOP)

Full medical, dental, and vision coverage

Life insurance and disability insurance

Health spending account

Flexible working hours

On-the-job training and growth opportunities

Free on-site parking